When you are planning your marketing for 2017, remember to utilize all of your assets! Your content is an asset. Content is how you establish credibility and provide value for your community. It’s important to look back on what your audience responds to. By understanding what they liked or didn’t like, you know what to focus on …
Boosted posts, ads manager, power editor; are you confused yet?! When it comes to advertising on Facebook, the options can feel endless, overwhelming and complicated. To help you create better performing Facebook ads, I have pulled together some information on what each of the ad types are and how you can get the most out …
Periscope is a new social media application that allows you to broadcast real-time video from your phone. Twitter owns this application, which makes it easy for you to connect with your followers and to tweet when you are broadcasting live. In my book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online …
Building a community is key to your success. I’ve shared with you recently the benefit of connecting in-person and I’ve talked about the best methods to maximize your online efforts. Today, I want to share with you four platforms that you can use to connect with your audience and why each will help you to …
When was the last time that you got out from behind your screen and joined the “land of the living”? If you’re an entrepreneur, especially a work-from-home one, you may not connect with other people as often as you like because you find yourself busy. Busy getting things done, busy trying to grow your business, …
She said, “I really like it when you share personal stuff. It makes me relate to you and like you even more as a business person.” Well, isn’t that interesting? Do you ever find yourself censoring the very thing that you consider to be a liability instead of viewing it as a strength? I have …
Blind-sided. That’s what happened to me on May 30th, 2015. It started with a burning sensation in my stomach and escalated to unimaginable pain. I knew I had a bowel obstruction but the question was — how bad was it?
“I say the universe speaks to us, always, first in whispers. And a whisper in your life usually feels like ‘hmm, that’s odd.’ Or, ‘hmm, that doesn’t make any sense.’ Or, ‘hmm, is that right?’ It’s that subtle. And if you don’t pay attention to the whisper, it gets louder and louder and louder. I …
When we look at the type of content we share on social media, strong visuals can make a huge difference to overall performance. Humans process visuals 60,000 times faster than text (MIS Research Center, University of Minnesota). Presentations with visual aids were found to be 43% more persuasive than those without – that certainly translates …
E-mail marketing can be a tricky landscape to navigate. With the rules ever-changing and technology evolving, it can be difficult to stay on top of what works. In a previous blog I focused on the changes I had made to my newsletter to test delivery rate, open rate and click through rate. Our pared down …
