Most people love the idea of creating a community of raving fans around their business but few understand how to go about it in a way that creates impact. Facebook groups can be a fantastic community-building tool when you know how to use them and how to leverage them.
Social media is a tool. It is a tool to help you build relationships and connect with others online. It’s open twenty-four hours a day and, if you own a smartphone, you may find you are highly connected which makes you a prime candidate for social media burnout.
You may be finding that you are too connected and without even realizing it, social media may be consuming your life.
You wake up in the morning, grab your phone, scroll through Facebook, check Twitter, back to Facebook, read notifications, click on a post that captures your attention, check Instagram, LinkedIn, back to Facebook and suddenly you realize you’ve just lost an hour of your day.
Years ago I heard a story that has been forever imprinted in my mind.
It was a story about a girl who invited her boyfriend over for a roast beef dinner. She agonized over this dinner, fussing over every detail to ensure it was perfect. Roast beef, gravy, mashed potatoes, a nice bottle of Cabernet, table set, and fresh flowers. Everything was perfect for a romantic evening.
After dinner, they were sitting on the couch and her boyfriend told her how amazing dinner was. He loved everything about dinner but he had one question for her.
I was scrolling through Facebook one day not long ago and I came across a graphic that made me take pause. The graphic said:
I want you to take a moment and think about the worst thing that you’ve done in your life. I am certain that you feel a degree of shame and anxiety around the decision you made that lead to that event. Imagine if, suddenly and without warning, that thing that you did was everywhere. On CNN, Huffington Post, Facebook, Twitter… and, in an instant, your privacy as you knew it no longer existed.
When you write a blog post, an article or content for your newsletter, are you using it once and then forgetting about it? If you are, I want to show you an easy way to expand the reach of your content and gain exposure to new audiences that your current mediums may not have access to.
Many websites, online magazines, and even print publications are looking for great content to share with their audience and the good news is, you likely have content to send them! Before you send your blog post or article off, however, here are some tips to get the most out of your existing content and expand your reach.
LinkedIn can be an incredible resource for your business — if you know how to leverage it’s features for maximum impact.
In today’s post, I want to give you a little LinkedIn assignment. This assignment is going to help you to look at your profile with a critical eye and ensure that it is setup as robustly as it needs to be to allow you to attract the right people in.
Ready? Let’s get started.
One of the biggest objections people have when it comes to social media is that it takes way too much time. Although this can be a valid objection, there are usually underlying reasons as to why social media becomes time consuming for users.
Here are some of the reasons why social media may be eating up all of your time:
• You don’t really know how to use the different sites and because you don’t know how to use them, it takes you longer to figure out what to do.
• You don’t really have a plan and because you don’t have a plan you are always on the spot looking for the right thing to say and when that isn’t easy to do you get sucked in.
• You consume everyone else’s content and posts, you click on links, look at pictures and watch videos… because you are not clear on what you are there to do.
Navigating relationships in business is never easy, especially when you reach a point where you have outgrown a relationship with someone.
When this happens, it feels awkward and uncomfortable and often, it’s much easier to just stick your head in the sand and pretend it’s not happening.
When you start to attain higher levels of success in your business, and you start to expand your ideas around what works for you, some of the people you originally worked with may no longer fit your model.