Easy User Tips for Social Media

How to Really Engage With Your Audience Through Social Media

You probably have the same questions about social media as everyone else, like: “When is it the right time to post?” “How often or how long do I need to be online?” “Why would I even bother with Social Media? Will it really work for my business?” A vital part of successful Social Networking is […]

How to Really Engage With Your Audience Through Social Media Read More »

An EASY Way to Save Time On Social Media for Your Business

Are you one of the many business people out there who says “Social Media just takes up too much time!”? It’s ok, you are not alone. And, even better? YOU can change this misconception and make Social Media work for you without spending a lot of time on it. Even if you know about Social

An EASY Way to Save Time On Social Media for Your Business Read More »

Shop Talk – How to Maximize Photo Sharing for Your Audience

Are you limiting the engagement you get from your customers by telling them which social media site they have to use to share photos? Think about why you use the Social Media channels you use and which ones you prefer. Are you a Tweeter? A Facebook fanatic? Maybe you prefer Pinterest or Instagram? Your customers

Shop Talk – How to Maximize Photo Sharing for Your Audience Read More »

Moving the Needle in Your Business

How do you measure what matters in your business without getting stuck in analysis paralysis mode? Do you start the year by looking at what you would like to generate in income and then break it down into small chunks so you can figure out how to get there? For example, if you wanted to

Moving the Needle in Your Business Read More »

Shop Talk – Turn Customer Complaints on Social Media into Business Opportunities

The worst thing you can do when someone complains about your business through social media is to take it personally and get emotional. If you take that approach, you may win the battle but you won’t win the war.  What you really want is to end up with a happy customer. Let me share my

Shop Talk – Turn Customer Complaints on Social Media into Business Opportunities Read More »

Eight Steps to Building an Online Business that Makes Money

If you are a business that trying to connect with your audience through social media, chances are you also need to know how to successfully run an online business.  It’s not as simple as it looks, in fact people running successful online businesses are very strategic and savvy about how they approach this way of

Eight Steps to Building an Online Business that Makes Money Read More »

Shop Talk – Three Critical Elements to a Successful Facebook Ad

Recently Facebook made some changes to how they approve ads.  If you don’t know what they are, chances are your next ad may not get approved! I got the skinny directly from someone in the Facebook Advertising department and want to share these three critical elements to getting your ad approved plus a couple other

Shop Talk – Three Critical Elements to a Successful Facebook Ad Read More »

Shop Talk – How to Maximize Your Social Media Presence and Save Time

It’s time for an intervention. Sit down, you and I need to talk. I have a feeling you have been spreading yourself too thin trying to do way too much when it comes to Social Media and I am guessing – you are not getting the results you would like. Let’s take a look at

Shop Talk – How to Maximize Your Social Media Presence and Save Time Read More »

Shop Talk – Get More Facebook Visibility

You may have noticed the last little while that it is getting harder and harder to get views on your Facebook page. The truth is, the number of Facebook users has increased, and so has the average number of Facebook friends we each have. This means increased competition for space in the newsfeed is making

Shop Talk – Get More Facebook Visibility Read More »

Shop Talk – National Retailers and Brands Must Think Local

Recently I was out visiting a client at their Shopping Centre and when the Marketing Director and I did our “Mall Walk” I was astonished at some of the feedback she gave me about the National Retailers. They don’t get it. They are failing to see the local opportunity that is right in from of

Shop Talk – National Retailers and Brands Must Think Local Read More »