Creating great content is just the beginning of this system. It’s easy enough to create content once you have a plan but how is anyone going to know how to find it?!
By using online tools like Social Networks and Email marketing, you create awareness, repeat visibility and engagement. Letting your existing audience know when you’ve added something new drives traffic to your site and, if you’re using what you learned in The Content Pilot to create stellar content, they will be sharing and forwarding what you send them which will bring in new people to your list.
Want to know how often to share? Check out part four of the Shop Talk Content Series below to find out and learn how to “design” your own success:
This is the type of content that you give away in exchange for an email address to help you build your list.
Premium Content can be an eBook, a whitepaper, a video series or a checklist/guide to help people get things done. It offers valuable information for “free” but requires that your prospective customer provide a way to connect with them on a regular basis in exchange.
Having both types of content in your business is integral to marketing your business the right way because without Regular Content, you will not build awareness and gain exposure and without Premium Content you aren’t building your list.
In part two of the Shop Talk Content Series, I talk more about this and teach you how to find out what’s working for your competition and create your own strategy: