If you’re on my newsletter list, you may have noticed that the format has changed this week. The change is a big one — we have stripped away the images, dropped down to fewer links and pared down the text to be as plain as possible, without going to a completely “plain text only” email.
Most people love the idea of creating a community of raving fans around their business but few understand how to go about it in a way that creates impact. Facebook groups can be a fantastic community-building tool when you know how to use them and how to leverage them.
When you write a blog post, an article or content for your newsletter, are you using it once and then forgetting about it? If you are, I want to show you an easy way to expand the reach of your content and gain exposure to new audiences that your current mediums may not have access to.
Many websites, online magazines, and even print publications are looking for great content to share with their audience and the good news is, you likely have content to send them! Before you send your blog post or article off, however, here are some tips to get the most out of your existing content and expand your reach.
Do you feel like Twitter just isn’t the right social platform for you and your business?
A lot of business owners avoid getting on social media because it feels overwhelming and it often feels like something that won’t produce the results they need. For those entrepreneurs who are using Twitter, especially for business, they understand the value that exists on the platform when you use it in a highly leveraged way to get results.
Here are three super simple ways to leverage Twitter to get more results for your business.
In fact, I make to do lists and then I celebrate by crossing things off my to do list in a pretty coloured marker. At the end of the day, if there is something left on my to do list, I can’t leave it there. It has to go on a brand new to do list for the next day.
I keep to do lists on my iPhone. Everything from grocery lists and supply lists to people to contact or reply to lists. You name it, I can make a good “do something with this information” kind of list.
Creating great content is just the beginning of this system. It’s easy enough to create content once you have a plan but how is anyone going to know how to find it?!
By using online tools like Social Networks and Email marketing, you create awareness, repeat visibility and engagement. Letting your existing audience know when you’ve added something new drives traffic to your site and, if you’re using what you learned in The Content Pilot to create stellar content, they will be sharing and forwarding what you send them which will bring in new people to your list.
Want to know how often to share? Check out part four of the Shop Talk Content Series below to find out and learn how to “design” your own success:
This is the type of content that you give away in exchange for an email address to help you build your list.
Premium Content can be an eBook, a whitepaper, a video series or a checklist/guide to help people get things done. It offers valuable information for “free” but requires that your prospective customer provide a way to connect with them on a regular basis in exchange.
Having both types of content in your business is integral to marketing your business the right way because without Regular Content, you will not build awareness and gain exposure and without Premium Content you aren’t building your list.
In part two of the Shop Talk Content Series, I talk more about this and teach you how to find out what’s working for your competition and create your own strategy: