E-mail marketing can be a tricky landscape to navigate. With the rules ever-changing and technology evolving, it can be difficult to stay on top of what works.
In a previous blog I focused on the changes I had made to my newsletter to test delivery rate, open rate and click through rate. Our pared down template – no images and just one link – continues to perform well.
Though what I shared in that blog has helped, there is one more critical thing that I forgot when it comes to improving email open rates.