choosing your channel

Choosing Your Channel

How much thought did you put into choosing your channel when you dove into the social media scene? I’ve been thinking about all the social media noise, and all the different places that you can go to use social media like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, WhatsApp, YouTube, Periscope, Meerkat, and Facebook Live. Or […]

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15 Step Book Marketing Strategy

15-Step Book Marketing Strategy

Writing a book is easy compared to the book marketing strategy that goes into getting it into the hands of the people you intended it for. Peggy McColl, who wrote the foreword for my book Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales, once

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Using Facebook Groups to Build Relationships e1442600659779

Using Facebook Groups to Build Relationships

Using Facebook groups to build stronger relationships with your existing community is a simple process – growing your community will grow your business. Facebook groups can be set up in one of three ways – private, closed or open groups. With private groups only the admins can add people and the group does not turn

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6 Steps to Better Facebook Ads

Boosted posts, ads manager, power editor; are you confused yet?! When it comes to advertising on Facebook, the options can feel endless, overwhelming and complicated. To help you create better performing Facebook ads, I have pulled together some information on what each of the ad types are and how you can get the most out

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Facebook Images Explained

When we look at the type of content we share on social media, strong visuals can make a huge difference to overall performance. Humans process visuals 60,000 times faster than text (MIS Research Center, University of Minnesota). Presentations with visual aids were found to be 43% more persuasive than those without – that certainly translates

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