Social media is a marketing tool that has become crucial in building a business over the last ten years. Marketing is what you do to attract customers to your business, from cash flow problems caused by a lack of marketing to managing the incoming responses to your marketing via your notifications and inbox. It’s all marketing.
This week you’re going to dive a little deeper into the social media marketing side of things.
Gary Vaynerchuk has been quoted saying “Content is King and Queen.” Yet, the vast majority of people who are struggling in their business, don’t actually have a cash flow or a lead generation problem. They have a marketing problem. That marketing problem is directly linked to creating content.
In today’s world, your content is your marketing. It is how people find you, get to know you and make decisions about doing business with you.
The goal of social media is to accelerate your visibility so that more people know, like, and trust your business, your brand, and you as a person. The problem today is too many marketers are doing the exact opposite. You are diluting your visibility instead of amplifying it.
Recently a consultant who I advise asked me if she should start a Podcast. My response (which is the usual response to everything) was…
It’s so much more than blog block…
Every so often, I sit down and my computer and fail to find a topic to write about. The ideas seem to slow down to a screeching halt and I’m left trying to cobble something together that is of value for you.
Annually, I take a look back at all of the books I’ve bought and read and distil it down to my top picks. This past year there were 9 great reads that I’d highly recommend you take a look at.
Reading is one of the best ways to expand your knowledge and challenge your way of thinking. It’s a daily practice of mine to read something every day.
When you are planning your marketing for 2017, remember to utilize all of your assets! Your content is an asset.
Content is how you establish credibility and provide value for your community. It’s important to look back on what your audience responds to. By understanding what they liked or didn’t like, you know what to focus on in the future.
How much thought did you put into choosing your channel when you dove into the social media scene?
I’ve been thinking about all the social media noise, and all the different places that you can go to use social media like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, WhatsApp, YouTube, Periscope, Meerkat, and Facebook Live. Or you can blog, or write for the Huffington Post, Medium, Entrepreneur.com, BusinessInsider.com, Tumblr…you name it!
There are so many different ways to market your content, it raises the question…
How do you go about choosing your channel?
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