If you listen to the advice which says “Do what you love and the money will follow” you’re in for a rude awakening. Just because you love something does not make it a financially viable business model, in fact, it can be exceedingly risky to buy into this nonsense.
This past week, I made a huge mistake. I run a business accountability program called DRIVERs that people can join after attending Roadmap. One of the elements included in DRIVERs is a webinar to help people tune up their Roadmap. That webinar was scheduled for this week but there was one small problem. No one knew.
Only a small number of people in our Facebook group saw the post about it and the person on my team who helps to manage this program didn’t know either.
Often business owners start and then, for whatever reason (time, money, lack of clarity or belief in themselves), they stall out. They stop actively marketing and start waiting for customers to show up. Eventually, business starts to dry up instead of expand. If you find yourself feeling this way, you can start again.
If you’ve been considering how to up your game around marketing your business, this is for you.
I recently asked a bunch of business owners: “What is one thing that you want to improve on in your business?” The vast majority of the people who responded said that they wanted to get better at selling.
Even the word selling makes some business owners cringe. If I told you that you needed to go out and sell x amount of dollars for your business today, how does that make you feel?
When I still had my job, I used to covet moments when I could garner advice from experienced business owners about the path they took to creating their own work optional lifestyle. I was fascinated by the things they would tell me and I would hang on to their every word as I aspired to start and build my own business. There is something incredibly valuable about learning from those who have done what you aspire to do.
She was probably 16 at the time, she was a part-time sales associate who worked at Lady Footlocker, I was her Manager. We were standing on the sales floor beside each other when a woman walked into the store. This woman proceeded to look around, and as she walked up to one of the displays, Nikki turned to me and said with a smirk on her face “What are you waiting for, a green light?”
What exactly IS reasonably priced? She said, “I’m looking for a business coach who is reasonably priced, can you recommend someone?” Suddenly her Facebook feed was a flurry of comments. One stood out to me and prompted this blog post. The commenter said, “I’m not sure what reasonably priced means to you.”
There are two kinds of buyers in this world, one that shops based on price, the other based on value. And before you dismiss what I am about to say, let me elaborate…
The New Year is on the horizon, it’s time to say goodbye to this year and hello to your future. There is always LOTS of excitement and motivation in the air as one year completes and another year begins. It’s a time for you to spend some time looking at your past year and dreaming of what the new one will bring.
The following is a list of tips for you to review the year past and the year ahead in both your personal life and in your business. These 21 tips are crucial for you to follow if you want to set yourself up for a crazy successful, happy and profitable year.
Why Free is Too Expensive 08 Jan , 2020
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Shop Talk – Get Your Gravatar On! 27 Aug , 2012
