You’ve probably heard a whisper of the latest major clothing company that has gone bankrupt. How exactly does a company go from $85 million dollars in revenue in 2014 to bankruptcy protection at the end of 2016? According to analysts in this LA Times article, Nasty Gal’s growth was fuelled by heaving spending in advertising …
Normally, I would be using three M’s to talk about Money, Mindset and Marketing. But this time, I want to explain Money Mindset Manipulation. Picture this:
Face it, business planning is far less exciting than birthing a new idea, in fact, it can be downright boring for a creative entrepreneur. Business planning to the creative feels painful, constrained, complicated and lacking in free spirited fun. It doesn’t have to be that way.
When I was working for a start-up telecommunications company leading a retail team, we didn’t have any reporting setup in order to see what was happening in the business. My boss gave the task of setting this up to me. When she said to me: “We need reporting on ALL of this!” It brought up two very different …
Let’s talk money. No, the world doesn’t revolve around it, but our businesses do. As entrepreneurs, we are always looking for ways to ramp-up our revenue. For start-ups, first you have to make money to create financial stability, let alone be able to put it back in your pocket. I know this is a long list, …
Your habits around money will dictate your relationship with money for years to come, and chances are, it might be time to clean up your money habits. Money is a touchy subject for a lot of people, especially women. It doesn’t have to be that way. You own a business. You don’t have to apologize for …
Have you ever looked back at a situation and said “wow, I wish I knew what I know now, then”? We all make mistakes that are lessons learned, and hopefully don’t make that same mistake again. Being an entrepreneur is not always easy. There are a lot of factors that can play a part in the success of your …
When you made the decision to open your business, did you stop and think about what you would do if there was a crisis in that business? You should expect that when you own your own business, you are responsible and accountable when things go sideways. In fact, when you experience a crisis in your business, if …
She asked me, “How do you stop commingling your money and start operating your business the right way?” I did a Shop Talk on one of the biggest mistakes that you can make in your business. It was all about commingling your money – that’s when you start a business and you mix your personal …
Quantity versus quality applies to almost everything in your business. When you think of quantity versus quality what comes to mind for you? When I think about quantity I think about things like McDonald’s – fast food, get through fast, inexpensive, fast paced, high volume. When I think of quality I think about this like …
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