If you ever wondered how best to handle managing your employee’s posts on Social Media, this video will give you an interesting perspective.
If you ever wondered how best to handle managing your employee’s posts on Social Media, this video will give you an interesting perspective.
Facebook Groups can be either a blessing or a curse. It all depends on how they are used.
Most Facebook users do not like that they can be added to any group without their permission and that it is up to them to leave the group if they do not like it.
Facebook Groups have the potential to be one of the best tools available to people with the right skill set, especially given the fact that groups can be open, closed or even secret.
If you have great leadership skills, you can use this group to serve, communicate, interact and perhaps even monitize your business through them.
When I launched The Social Business Academy, the first question I got was “Do we get a Secret Group on Facebook?” My clients love the interaction that takes place in this environment!
It is private, it is helpful, it is inclusive and they want to be part of it.
If you are the admin of a group there are a few things you should consider from a leadership perspective prior to adding all 4,995 of your friends…
The first is it WILL take Leadership to make the group a success.
You will need to offer the members value of some sort if you want them to stay.
You must have a clear purpose as to what the group is for, how people should behave and what type of behavior is not permitted.
The number one issue when it comes to groups is spam. People are using groups as a forum to market and sell without engaging in any conversation with the other members. Members are tired of constant posts to sign up for this and buy that – it is sad that people incorporate 1980’s advertising into a space where you could be networking and building valuable business relationships.
The number two issue is that email notifications are automatically set to on and members get inundated with email notifications for all of this spam. Receiving all this spam is annoying but the real problem is they miss the good stuff.
Let me say that again. “They miss the good stuff”
This is where your role as a leader becomes important. Set up some group guidelines for people to follow.
Be clear about what the purpose of the group is and have guidelines or rules around promotion. When people do not abide by the rules – have a private conversation with them and let them know this is not the forum for marketing their “stuff”.
If it happens again – remove them from the group.
If you are going to start a group, you need to take ownership and demonstrate leadership to ensure that the members of the group are receiving the best possible value. Otherwise, your original intention gets diluted, your credibility goes down and the members start to leave. Handled correctly however, this could be one of the best things ever to happen to your business!
Are you a member of a group or have you started one? Please share with us what works well in your group and why!
Just this week on my Facebook Page I asked a question. I asked you to rate your marketing efforts on a scale of 1-10. Each person who responded rated themselves at 5 or below.
If you feel this way, I can understand your frustration and I know it is NOT fun.
I have been there too.
I have spent huge amounts of money marketing my business in ways that did not work.
I know the feeling of spending money, waiting, hoping…. and then – nothing happens.
When I saw how many people felt their efforts were sub-par it caused me to stop and think – “How could I help YOU so that maybe marketing, especially online, could be a bit easier?”
According to Wikipedia, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The words that really jump out for me in this definition are processes for creating, communicating, and value for customers.
When you put a process in place to communicate and add value – you should be able to measure the outcome. It worked, or it didn’t, right?
The really cool thing about WordPress is there are so many ways you can use the platform as part of your marketing strategy.
Here are 5 Ways to WordPress Your Marketing that work for me:
Marketing to me is about creating systems, processes and structure around how you want to serve your message to your potential client in a way that adds value. Everything you do should be measurable.
If you can’t measure it – you have no feedback to tell you if it worked or not! Next time you plan some marketing, stop and think about how you can do it in a way that allows you to measure your progress.
It is far better to measure and know, than not and continue the cycle of Spray and Pray when it comes to Marketing. You may hit a few people and they may buy, but it has been proven time and again that targeted Marketing works best. By measuring, you are in a much better position to target your ideal audience and to get your message across.
Now – homework for you – what is one thing you will do this week to measure your own marketing? Please leave a comment below and share with me!
And if you don’t have my Social Business Toolkit make sure you get it too!
Last week, I ran my most popular blog post on “Why Free is Too Expensive” and I was inundated with comments, emails, facebook messages and tweets about how much my message resonated with you.
While I stick to my guns on that post, I want to double back now and talk about when offering something in your business for free makes sense. Because, there are times when it’s the right thing to do.
Free should be strategic. That’s right, you can give things away when there is a calculated and measurable outcome that you, the business owner, are looking for. Here are some examples of when free has worked for me.
1. Social to Successful video series. In this series I offered some free training via video and the series ended with me offering people an opportunity to work with me in my 5 Weeks to Be Social program.
This was intentional. The free videos and webinar were offered to build my list and to create an opportunity for people to sample some of my training, and then buy if they wanted more.
The strategic and measurable part was how many new people opted into my list, and how many people bought. If I did not have those objectives in mind – this entire project would not have made sense.
I grew my list significantly and a bunch of people bought my program. Free worked as a lead generator to introduce a program.
2. Free Toolkit on my website. When you go to my website, you see a splash page where, in exchange for your email address, I will give you some materials I created for free.
This is a list building tactic that is quite common and popular and has helped me go from zero to thousands in building my list. Because I communicate with the people who subscribe to my list every single week – it makes sense.
If I did not communicate with them, had no way for them to work with me – it would be pointless.
3. I Volunteer with Volunteer Canada and they like me! I get asked to go for coffee so people can “pick my brain” all day long. I determine who I will volunteer my time with, so it is a win/win situation.
When Volunteer Canada approached me and asked for help, my response was “Sure! – On one condition.” I will volunteer a set amount of time each month to work with you in exchange for a testimonial and the ability to work at the right level in supporting you.
This creates a win/win partnership where I can help them, and I can leverage the experience of working with a large organization who is happy to endorse my work, as long as I provide a positive impact.
Instead of doing “free piecework” and hoping it will translate into business, I have picked my organization that I am willing to support, I have set boundaries around what I can and cannot do, and I treat them like I would a paying client.
This works for me! I feel good about the contribution, it allows me to stand in my power when it comes to giving back (no need to feel guilty for not helping others) and I can reference them on my website.
These are three examples of how Free can build value in your business.
Doing free work on a “prayer” that they might hire you, or on a promise of being mentioned on Facebook is not how you want to run your business.
Remember, unless you are making money, it is a hobby, not a business.
Choose your Free strategies with care – they are not free, they take up your time, effort and energy.
My parting thought to you – have a “No thank you, I can’t do that” message crafted for when these requests come in so you are prepared and know exactly how to handle them. This way, it comes from a place of confidence versus a place of pressure.
What are some of the ways you gracefully say no to doing free work?
Faced with their devastating diagnoses, and fearing leaving their baby girl an orphan, Joyce, an Executive Vice President on Wall Street, left a successful 18 year career to begin her healing journey.
Ten years ago, Joyce and Kevin were blessed with healing stage 3b and stage 4 cancers, chronic fatigue, depression and more. Joyce’s life mission became clear and she invested years in training, research and studying with top doctors and experts in holistic health to discover many of the secrets of what makes us sick and how to heal. Joyce is trained in Biological Medicine and Microscopy.
Joyce, a professional speaker and #1 bestselling author, is a frequent guest on national TV, radio, print media, teleseminars, webinars, events and conferences where she delivers inspirational and powerful messages, as well as, simple action steps to achieve vibrant health — body, mind and spirit. Joyce has been interviewed by Fox, CBS, Newsday, Natural Awakenings and Creations Magazines. She has shared the stage with T. Harv Eker, Lisa Sasevich, Lisa Nichols, Jack Canfield, Les Brown, Kevin Trudeau, super model Carol Alt and more.
Now, she brings her unrelenting determination and passion to The Social Business Academy as our next Success Interview guest! Don’t miss out on the opportunity to hear her inspiring message and learn from a truly amazing woman!
Join us for free on Wednesday, May 23rd at 5pm EST
The Fire Starter Sessions is an apathy-kicking, integrity-infusing guide to defining success on your own terms.
As the creator of DanielleLaPorte.com–deemed “the best place online for kick-ass spirituality,” Danielle LaPorte’s straight-talk life-and-livelihood sermons have been read by over one million people. Bold but empathetic, she reframes popular self-help and success concepts:
: Life balance is a myth, and the pursuit of it is causing us more stress then the craving for balance itself.
: Being well-rounded is over-rated. When you focus on developing your true strengths, you enter your mastery zone.
: Screw your principles (they might be holding you back).
: We have ambition backwards. Getting clear on how you want to feel in your life + work is more important than setting goals. It’s the most potent form of clarity that you can have, and it’s what leads to true fulfillment.
Are you listening to the right things on Twitter? Just this week one of my clients had a break through when it came to Twitter.
We were talking about Twitter and I asked her about using Search. Through our discussion, I found that she didn’t really use search the way I thought she could be using it to build her business. She wasn’t using it to find people who were talking about her and her company. Truth is she was missing out on a lot of conversation about her business.
We made list of a bunch of search terms and got to investigating. Guess what? Each time we searched a new term, we found people that were talking about her and her business!
I am guessing you would like to know what we searched now wouldn’t you? That’s the best part – it’s so easy!
This is a super simple and easy way for you to find the conversations you are missing out on. It allows you to acknowledge people who are talking about you and let them know you are listening. Most people I talk to have never done this. My suggestion is set it up as a saved search and then you can check it on your computer or mobile device easily.
The second biggest Customer Service mistake made by companies is ignoring a satisfied customer and thanking them for their praise and comments. It makes them feel their positive feedback wasn’t important.
Do you know what the #1 biggest Customer Service mistake you can make is? Ignoring a customer complaint.
Your customers might not be “tweeting the right way” and that’s okay. It’s your job as the owner of the business to find those Tweets and figure out the best way to connect with them.
Go do your homework, set up these searches, leave me a comment and let me know if you find anything.
For more twitter training tips check out our upcoming Twitter Business Building Workshop – it is going to be filled with some great actionable and easy to use Twitter Tips that help you get results!
Next month it will be FOUR years since I set up my Twitter account. Time certainly flies and I have to say, my affection for Twitter has yet to dwindle. If anything, it’s grown!
So, I am hoping that if you are still a Twitter Quitter I might be able to convince you to give it just one more try!
I also have a confession to make – Four years ago, I didn’t get it either. I was in a panic because I knew it was something I had to learn for my business but I just couldn’t make sense of it. So, I hired someone to teach me how to use Twitter and it was the best $200 I ever spent.
I love Twitter because it is the perfect combination of business tool and personal conversation engine that feeds my desire to talk to people when I am working at my office alone.
Twitter is also the number one Social Network when it comes to referring traffic to my website – so I know it works.
I love Twitter for many reasons and I thought some of the reasons might resonate with you if you are not a big Tweeter yet! I am hoping to convince you to come and join Twitter, or get back into the Twitter game if you have been avoiding it.
1. I can talk to anyone I want on Twitter, which allows me to connect globally with real people like you and me, community leaders, celebrities, reporters, organizations and brands I like. This level of access is invaluable to me.
2. I can talk about any subject and I do talk about a lot of things. It doesn’t have to be all business. In fact, much of what I talk about is plain old conversation that allows me to connect and easily meet new people.
3. I can search and save specific topics and keep informed on what interests me really easily. I can then forward information I want to refer to later to my inbox so I don’t misplace it or, I can easily share it with some of my clients.
4. I can put all my Twitter friends into cool lists making it easy to pay attention to select groups. And, I can hide my clients in private lists so my competitors don’t know who they are.
5. I can get answers to questions immediately when I ask my Twitter community. It doesn’t matter if it is a restaurant recommendation or if I am trying to figure out how to do something on a Mac. Someone is always there to help. Think of it as a 300 million plus strong support group, and it’s free!
6. I can share photos very easily, such as the tons of pictures of my dogs I’ve shared, and no one minds. In fact, I use the hash tag #CutePic and lots of people retweet (share) my photos with their followers.
7. I can share videos that support my business or are just fun to watch, and I can share other people’s videos with my community.
8. I can voice my opinion to main stream media on topics that matter to me and pay close attention to the news in the city I am in.
9. I can create hashtags for my clients, making it easy for them to find things. I can do the same for conferences, live events etc., to connect with others attending beforehand.
10. I can host tweet chats and participate in fun dialogue in real time, allowing people to have access to me, and me to them, in a format that works and is engaging, fun and very interactive.
11. I can shout out people who make a difference on #FollowFriday and let my community know they should know about these people. This is a great way to make people feel appreciated and that matters to me.
12. I can easily recommend people to others when they are looking for help which creates a win/win/win situation.
13. I can block the creepy people who I don’t want to engage in conversation with (and I do block relentlessly). I want Twitter to be fun, so if you are mean, annoying or harassing in any way – you are gone!
14. I can make communicating with me really easy at events by giving the audience my twitter handle and offering to answer questions when they tweet to me.
15. I can create private lists for people I would like to work with, or like to meet and make a point of following what they are talking about so I can jump into the conversation.
16. I can spy on my competition and do market research. Yes – you can do that on Twitter and I love it!
17. I can schedule tweets so I remember to market and not just converse. I have a habit of being too chitty-chatty and I want to remember to talk about business too – scheduling makes it easy for me to do this and have a consistent presence.
18. I can take the online interaction and turn it into a face-to-face meeting once I have gotten to know someone. This takes away the anxiety of meeting someone for the first time because, even though you have only talked on Twitter, you really do feel like you know each other.
19. I can host tweet ups and meet lots of Twitter users at one time.
20. I can favorite testimonials and create a “feel good wall” for myself. Check out my Twitter Favorites here.
21. I can always find someone to talk to when I am bored and although this may sound funny, sometimes we all crave some type of interaction. Twitter makes it easy to connect and do that.
22. I can easily install the Twitter widget on my website so people can follow me and vice versa when I go to other sites.
23. I can access and easily interact using my Smartphone, which is how I interact with Twitter the most. I love the Twitter App on my iPhone and I use it a LOT.
24. I can use it to build my list, and invite people to my webinars by sharing the details around what I am doing and they are interested. I can tell from the stats on my website.
25. I can follow The Voice, American Idol and The XFactor and feel like a rockstar when The X Factor replies to my tweets (Corny I know, but I love it)
Twitter to me is one of the coolest things to ever happen on the web. You can come and go as you please, and you can use it however you want. There are no RULES (people may tell you otherwise but don’t listen) around how you use Twitter, you can spend as much or as little time there as you want.
I will say however, the more you put into it, the more you get back.
Twitter still scary for you? My Next Webinar with The Social Business Academy (click for more info) is all about Building Your Business through Twitter. It’s not too late to join!
Are we connected yet? Follow me on Twitter