Is it time for you to make a radical change in your business? Maybe your products and services need adapting to your customers’ new needs, or you’re considering a total overhaul in how you run your business.
Either way, as circumstances and your life changes – your business likely will too. This is normal at the best of times. Given the current situation in the world, now may be an even better time for you to make a radical change in your business.
Ever wondered if you can double your profit in just one year? Last year, one book inspired me so much that I doubled my profit margins and grew my business by almost 50%.
Another book completely changed how I think about my client’s journey within our business, how we serve each client and how we retain their business in the long-run. The changes we implemented because of this one book resulted in dramatically more referrals this past year than ever before.
We read Seth Godin’s book, This is Marketing in Thought Readers in January. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.
Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal. Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.
Every year it is a tradition for me to publish a list of books that I’ve read and recommended. The 2018 list is pretty stellar, and one of the reasons that it’s even more impressive is because over 60 other people read them with me.
Back in 2017, I started a book club called Thought Readers.
The idea came from a client of mine who was visiting me to work on her business. She said, “I have a business idea for YOU. I’m always trying to follow what you read and learn what you’re learning. I think you should start a business book club and ship us the books you’re reading each month and teach us the lessons you’re learning while you read. I’ll be your first customer.”
Last year, a client of mine gifted me a book that she thought would be powerful for my private coaching clients. That book was called The Awakened Woman
The one constant in today’s world is change. Change is so rapid that as a business owner, investing in your knowledge is no longer a nice to do, it’s a necessary requirement if you want long-term success.
Even though I am a high school drop out, I am an avid learner. When I learn new things I feel motivated, inspired and way more confident in myself and my abilities. You could say learning is addictive.
Reading has been a lifelong habit for me. My earliest memories of reading were in grade four when I lived next door to my Aunt Sandra. I used to raid her bookshelves and take books that were much too old for me because I had a voracious appetite for reading. I remember saving up my allowance and going to bookstores with her and buying my own books. As an adult this habit has continued except instead of reading the likes of VC Andrews, I consume knowledge that helps me be a better person, leader and business person.
Can a $20 book really change your life? It can, but it can’t do it on its own. Let me explain…
The author of a book I finished reading walked into the room and I told her that her book changed my life. The week I finished reading it, I quit my job and started on my journey to becoming a full-time entrepreneur. She looked at me and said, “You need to join my big table coaching program!”
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