One of my favorite things about having my own business is that it gives me the opportunity to give back to my community.
As a child I battled an illness of my own and I will never forget those around me who gave time, money and gifts to help make some of the wishes I had while I was in hospital or stuck at home come true. Now, I am thrilled to be able to give back and help a child who is fighting a very serious disease make her greatest wish come true through the Children’s Wish Foundation.
Meet Meghan Beevor. Meghan is a bright and beautiful young lady who just happens to have aplastic anemia. She has a big heart and big dreams and I hope you will help me to make one of them come true.
Please watch the video below and then Click Here ——-> https://www.lisalarter.com/exile to sponsor me and help Meghan get her wish. Every little bit helps and I am so very grateful for your support.
Do you understand all the numbers, graphs and info in your Facebook Page Insights?
One of the best things about Social Media, especially Facebook, is the analytics because the data provided can give you an instant look at the effectiveness of your online marketing.
With more traditional marketing you are often spraying your information and offers at a large audience and praying that it sticks for some. In contrast, marketing on Facebook and other social networking sites gives you the ability to more directly target your audience and allows you to measure just how effective your methods are. It can show you exactly where your marketing weak spots are and help you to find what is working for you.
But, what if you’re not a numbers person?
Do you look at the top part of your Facebook Page and think “Holy cow! There’s no way I can interpret that!”
Or, even worse, do you click on the little “hide” button up there so that you don’t even have to look at it?
In this special edition of Shop Talk, I am going to show you exactly how to interpret and use Facebook Insights so that you can see the results of your Facebook efforts. In less than 10 minutes, you will be an Insights pro!
I know that if you put this to use in your business you will be absolutely amazed at what you learn about your marketing and I would love to hear your feedback and questions about Facebook Insights. Please share them in the comments below!
If you’re still not sure about the difference between your profile and page or how to setup your Facebook page so that it builds your list and helps you communicate with your customers and prospects, and you’d like more training have a look at my Facebook Starter Workshop!
As a business owner, you contribute a lot of money into your local economy.
Yet many local business owners go to the web to search for the right product or service when they need something out of convenience. In fact, I bet you haven’t even thought about the opportunity you might be missing – right in your own local market.
Supporting other local businesses and getting involved in local networking is a great way to grow your local market. Many local business owners love to support each other and happily refer business to their own friends, family members and client list.
Take a moment right now and consider – Do you shop local and how has it worked for you in your business? What local service provider are you loyal to? What local businesses would you like to be loyal to you?
With the number of Facebook users going up (it’s now over a billion monthly active users!) it’s harder than ever to get views on your Facebook page. There is increasing competition for space on the newsfeed and it’s getting harder and harder to get noticed.
There are some things you can do now to get more views. In a recent Shop Talk I shared some and even shared how I went from 400 to 48,000 views on a post. It didn’t even cost me an arm and a leg or even a car payment!
Still want more? Here are a couple of articles with some very interesting info and stats.
Are you one of the millions of business owners who would rather hide from the numbers within your business than actually track your sales?
You may not realize just how damaging this can be for your business. If you aren’t tracking your sales, you have no way of gauging the success of your business or budgeting to spend money on it.
Even more importantly, not keeping up with the numbers could get you a dreaded audit for unpaid or improperly filed taxes which could end up costing literally thousands of dollars.
There is one tool that can help you turn the daunting task of tracking your numbers from a headache into a simple reporting system and I use it on a daily basis within my business. I recently shared it with my co-pilots in The Pilot Project because I found that many of them needed a simple system for tracking their money and I thought it might come in handy for you too:
Freshbooks is one of my favorite business systems because it is online so it’s easy to access from anywhere. It is also inexpensive and very user friendly. They even have a FREE account if you are tracking less than three clients!
So, if you hide your head in the sand when it comes to tracking numbers, check out Freshbooks by clicking here: www.lisalarter.com/freshbooks (transparency alert – if you signup and pay for an account via this link I will make a few dollars as an affiliate!).
Share your thoughts on Freshbooks or your own recommendations for this type of system in the comments below!
Are you sending Tweet after Tweet but not getting any new followers?
Are you tempted by all those “get a thousand followers in minutes” ads you see in emails and across the web (even in your Twitter messages!)?
Stop! Don’t fall into that trap!
You really can grow your list of Twitter followers the RIGHT way through engagement and conversation! This week I’m sharing my two favorite ways to get new followers on Twitter and why I love them.
Once you understand that interaction and engagement are the keys, you will find that there are many ways from hashtags, to tweetups to tweetchats that you can find REAL followers who are interested in what you have to say and may be interested in your products and services.
Have a favorite hashtag you follow or tweetchat you attend every week? Share it with the rest of us in the comments below!
Are you sick and tired of logging onto Facebook only to find that someone has added you to yet another group that you didn’t ask to be a part of?
Or, is it finally time for you to leave the group you joined months ago that’s become nothing but a spam free-for-all?
I completely get how you might be feeling about Facebook Groups.
Sometimes it can be confusing and more than a little frustrating trying to navigate all the profiles, pages and groups on Facebook and understanding what’s what.
Here is a quick video that gives you a simple explanation of the difference between an open, closed and secret Facebook group AND gives you the step by step instructions on how to leave those groups you no longer want to be a part of for good!
Facebook Groups are a great way to bring people together when they are done well.
You can tell when a group has a solid leader and members who are happy being part of the community because everyone is engaged, adding value and participating.
In The Pilot Project Facebook Group we have a remarkable community of people who have called the Group their Mastermind because of the ongoing sharing, asking of questions, collaboration and support that takes place.
This is the power of Facebook Groups when the members who are there want to be there and show up fully.
The same is true when they are not done well. You can tell by the lack of engagement, and the volume of spam postings where everyone is trying to promote their own stuff.
You can also tell when they were a short sighted idea and are now abandoned with no love and attention to be felt by anyone.
Make your Facebook Group a great place for people to hang out because your community and relationship with people is the most important thing you can get from Facebook.
“I hired Lisa as a consultant for my business. Lisa has the amazing ability to make you re-assess your business with the end in mind. She is an entrepreneur who really thinks outside of the box and can help you... Read More