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Episode 118

Build a Customer-Centric Business with Alan Weiss

Customers are the Core of Your Business

Let’s talk about customer-centric marketing. In this week’s episode, Alan Weiss and I discuss a strategy for putting your customers’ happiness at the forefront of your sales and marketing moves.

Understanding Your Customer’s Needs

To effectively market and sell your product or service, you have to understand why certain things are important to people. There are underlying causes of common issues, such as stress, discomfort, and feeling inadequate as a leader. Understanding the emotional aspect of customers’ desires enables you to truly address their needs and provide tailored solutions.

Giving Options to Buyers

Providing your buyers with options increases the likelihood of sales success. You should offer choices, whether it is additional services or product variations, in order to meet customers’ varied preferences. When you do this you enhance the customer experience and create a sense of ownership in the purchasing process.

Caring and Helping Others

Genuine care for your clients and customers is at the heart of effective marketing. Start your marketing efforts with the easiest and most enjoyable format, such as writing, videos, or podcasting. Focus on helping and providing value, rather than just sales. Your business can build meaningful relationships and foster customer loyalty.

When you understand your customer’s needs, provide options, and genuinely care for clients, you can enhance the customer experience and drive long-term success for your business. Continue to strive toward improving your customer’s condition, solve their problems, and you will have a solid relationship with them.

If you’re eager to learn more, check out my book, Masterful Marketing, co-written with Alan Weiss.

What’s in This Episode

  • Improving the customer’s condition when making sales decisions
  • Suggesting items based on what the customer will enjoy
  • Allocating time for capturing and sharing valuable information with clients
  • Understanding the importance of various issues to individuals
  • Benefit of providing options to buyers and considering their needs
  • Genuine care for client’s needs, not just focusing on sales

What To Do Next

  1. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.
  2. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  3. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where to Find Alan Weiss

Up Next

Next week, in episode 119, we will be discussing value-based marketing.

Books Mentioned in This Episode

Build a Customer-Centric Business with Alan Weiss

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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