The Second Sale Strategy™. Notebook with the title The Second Sale Strategy and charts sitting below.

The Second Sale Strategy™

Maximize Your Customer Retention and Growth. You could likely learn a thing or two from those flyers you get in the mail – they are not looking for the first sale, they are looking for the second sale. Traditional “Getting the sale” thinking is transactional in nature. It doesn’t

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Say Farewell To Facebook

Is it time to say farewell to Facebook? For me, it’s time to release it from the device that goes everywhere with me—my iPhone.

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How To Plan And Prioritize Your Marketing

Do you plan and prioritize your marketing? Do you feel like you’re in control of it? Or, do you feel like you’re throwing spaghetti at the wall and hoping something will stick? The most effective marketers have something in common. They use a system or a process for

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Go Further, Faster in Your Business

Do you wish you could go further faster in your business? Do you wish you could fast-track your reach, increase more leads, and grow your sales more than you are currently doing? It is possible if you’re willing.

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Know When To Ask For Help In Your Business

Are you stuck and afraid to ask for help? The entrepreneurial journey often starts out as a solo pursuit. As a business owner, you have a vision and it takes incredibly hard work, sacrifice and dedication to make it come to life. In the beginning, you DIY everything

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Why You Need A Business Strategy

Yes, you need a business strategy. Any business owner who aspires to do something remarkable with their business needs a strategy if they are going to succeed. Now, before you go down the rabbit hole of rationalization and overwhelm, strategy doesn’t have to be complicated. In fact, your

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Second Chances

I was recently reminded of the beauty of second chances. There is a restaurant that my husband and I love and we have a server who we adore. Every time we arrive, she immediately brings over the wine we always order and confirms that we want our usual appetizer.

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Momentum Loves Speed: Why You Must Act Fast In Business

Last week, while at an event hosted by The Trust, a colleague of mine, Amanda Tess, founder of FASTer Way, said something about her business that has been bouncing around in my mind ever since. She said, “Momentum loves speed.” She should know – she grew her company from

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