People We Ought To Look Up To

I grew up in Haliburton, a small town in rural Ontario that likely has more professional athletes per capita than any other small town in Canada. The outside of the arena—where I watched more hockey games as a kid than I can count—is filled with murals celebrating the

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She Killed It

It was a quiet, sunny Saturday afternoon. As I stooped to pick up dog poop, all of a sudden, birds began flying around me, squawking and screeching like something awful was happening. As I turned to see what was going on, to my utter shock, horror and dismay,

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A Tale of Two Start-Ups

A client recently shared a story of two start-ups with me. We spoke about their journey in building their business from start-up to where it is now, compared to a colleague who had started their business around the same time. This client engaged my business advisory services very early on

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Someone Is Stalking You

At the end of our strategy debrief, after I discussed what people typically do before they make a decision to reach out for business help, he said, “I was stalking you for nine months before I pulled the trigger.”

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When Automation Fails…

My recent experience with two well-known companies and their customer service paints a very telling and familiar picture about the role of automation. One was much more personal in its approach, while the other relied too much on AI. The former nailed responsiveness and got the sale, while the

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The Problem With Influencers

During a recent conversation with a client of mine, I asked her, “Do you want to be an “influencer” or an expert who has influence?” She stopped in her tracks and said, “That’s a great question, I want to be an expert who has influence.”

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The Second Sale Strategy

You could likely learn a thing or two from those flyers you get in the mail – they are not looking for the first sale, they are looking for the second sale. Traditional “Getting the sale” thinking is transactional in nature. It doesn’t lay the foundation for a long-term

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Say Farewell To Facebook

Is it time to say farewell to Facebook? For me, it’s time to release it from the device that goes everywhere with me—my iPhone.

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