I had a dull ache in my back, right below my ribs and it wasn’t going away. I texted my husband and said, “You might have to take me to the hospital, this pain seems to be getting worse and it’s not responding to Tylenol.”
The next thing I knew, I was spending the evening in emergency at the Kentville hospital with my first ever kidney stone.
A client recently asked me what I was doing to get my list “GDPR” ready. If you don’t know what GDPR means, it’s the EU’s new General Data Protection Regulation.
It’s common sense. It’s not something you should worry about unless you don’t adhere to ethical list building practices.
– You cringe at the thought of selling
– You don’t know how to ask for the money
– You expect people to say no to your offers (Rejection is no fun)
– You’re not sure if you’re pricing your products and services the right way
– You wish someone else could sell for you or better yet, that sales would just happen without any effort at all
Marketers have been telling people for years that the fastest way to build your business is to build your list. While there may be some truth to this, building a quality based list that wants to hear from you is far more valuable than a big list that hasn’t been built ethically.
One of the more popular trends in list growth is to feature someone on a podcast or webinar in exchange for cross-promotion on each other’s list. Someone will ask you to share your expertise and, in exchange, you both agree to email your list.
She said, “I’m not chasing people for business.”
Translate that into, “I’m not prepared to follow up and take an active interest in the people who are potentially interested in working with me. My ego is so big that I expect customers will rain from the sky and I’ll never have to put any effort into selling and my life will be perfect.”
I hate to be the one to tell you, but this is not how you build a business.
You know you need to create content for your business. I’m going to guess you’ve fallen into the trap of treating every piece of weekly blog content like some menial task you need to cross off your to-do list so you can say it’s done.
That’s the problem.
The Louis Vuitton store in Naples, Florida at Waterside Shops is stunning. Every year when I’m in Florida, I drop by to look at their bags and covet the new and classic designs. They’re one of my favourite handbag designers because their bags are classic pieces that you can invest in and use for decades.
This January, I was looking for a new bag. It’s been a number of years since I bought one and so I was in the market to buy. I found one that I liked, and just like any other consumer, I wanted to think about it before I spent my money. The sales associate was very helpful. He gave me his card and all the information I would need once I’d made my decision.
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