This is Marketing
30 Jan

This is Marketing

By Lisa In Blog, Book Review, Books, Business, Marketing, Social Media, Success /   No Comments

We read Seth Godin’s book, This is Marketing in Thought Readers in January. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.

Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal.  Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.

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what'sviable
16 Jan

What’s Viable?

By Lisa In Blog, Business, Cash Flow, Entrepreneur, Products, Programs, Sales, Sales Measurements, Sales Models /   No Comments

Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers.

He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to serve everyone.

While reading, the question that came up for me was this: what’s the definition of viable?

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knowyourcustomer
09 Jan

Know Your Customer

By Lisa In Blog, Business, Choosing Your Channel, Client Experience, Entrepreneur, Products, Programs, Sales /   1 Comment

It’s super important that you know who your customer is, otherwise, you’ll constantly be fighting battles like the one I’m about to share with you.

We’re doing renovations to our kitchen in our home in Florida. I posted our old dishwasher on Facebook Marketplace for $50 last month. It was a General Electric dishwasher, stainless steel, in great condition, and in full working order. Within moments of posting it on marketplace, my inbox was flooded with interested people.

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Automation Can Kill Your Business
02 Jan

Automation Can Kill Your Business

By Lisa In Blog, Business, Client Experience, Entrepreneur /   No Comments

Stop dreaming of a business that makes money when you sleep, where you don’t have to do any work or be responsible to your customers…automation can and will kill your business if you’re not careful.

We’re in the middle of a big kitchen renovation here in Florida and we’ve ordered our new cabinets and appliances from Lowes.  Automation has been a complete nightmare that has created unnecessary aggravations that didn’t need to occur:

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Stop-Rationalizing-Fear-in-Your-Business
19 Dec

Stop Rationalizing Fear

By Lisa In Blog, Business, Entrepreneur, Mindset /   No Comments

Jack Canfield describes fear as “Fantasized Experiences Appearing Real” in his book The Success Principles. Reading about how he helps people turn their fears into powerful goals they can accomplish, got me to thinking about you, your business, and the fear you might be feeling as the year comes to a close.

You might be afraid to…

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sunneddyblog
12 Dec

Kindness is Always Trendy

By Lisa In Blog, Business, Entrepreneur, Leadership /   2 Comments

A man that lives in our community has won the hearts and minds of every dog and its owner.  He has set up an area in his driveway where there is a cooler filled with dog treats. Every dog that walks in the neighbourhood knows that this is their place to stop and get a friendly hello and a snack when they are out walking. It’s also become a fantastic way for this man to get to know all of his neighbours.

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organization
05 Dec

11 Strategies to Get Yourself Organized

By Lisa In Blog, Business, Coaching, Entrepreneur, Leadership, Marketing /   1 Comment

This past week, I made a huge mistake.  I run a business accountability program called DRIVERs that people can join after attending Roadmap.  One of the elements included in DRIVERs is a webinar to help people tune up their Roadmap.  That webinar was scheduled for this week but there was one small problem.  No one knew.

Only a small number of people in our Facebook group saw the post about it and the person on my team who helps to manage this program didn’t know either. 

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