Do you know what your business model is? More specifically: can you tell me exactly how many customers you need and what products they need to buy in order to reach your business profit goals?
One of the biggest mistakes I see business owners making is melding too many business models into one.
Have you ever scrolled through Facebook and observed someone you know looking for “the best and cheapest” deal for a product or service? You quietly shake your head because you know that “best” and “cheapest” do not go together.
What happens when you search for flights? What’s the best option for you?
Are you ready to scale your business? If so, you need to learn what you need to eliminate in order to see massive growth in your business.
When I was in Europe on vacation, I met with clients and attended a mastermind event hosted by Alan Weiss called “By Invitation Only”. Suffice to say, I’ve had a lot of time to think about business – my business specifically – and what it will take to elevate it to the next level.
My big awareness has been this: you need to prune if you really want growth.
When was the last time you were aware you were using active listening or giving your full attention to one task or person at a time? Hard to say, right?
I was confronted with my lack-of-listening on a recent trip to Europe:
I woke up, rolled over and, in a moment, everything changed.
Have you ever scrolled mindlessly on your phone (guilty!) or surfed the web on your computer and, when someone says something to you, you “Huh?” them?
You may have fallen into the trap of focusing on lead generation when what you really need to focus on is your ability in converting leads into paying, happy and satisfied clients.
Too many people are afraid of being “salesy” – and their lack of sales knowledge gets in the way of actually selling and generating any profit.
People who do this are fearful of being too pushy. They lack a formula for selling and they likely fall into the trap of telling instead of selling.
The biggest challenge most business owners have isn’t the quality of product or service they offer, it’s that they don’t know how to get clients.
If your business exists to serve a client by offering a product or service, how do you find those “clients” to actually serve?
Let’s start this conversation about the process of getting clients from attraction to conversion.
Have you ever wondered how your customer experience impacts your business and brand?
Let me tell you a story where I was the customer with … an interesting experience:
When we decided to book our flat in Scotland for two weeks, we were immensely excited to learn that there were – not one, but two – Michelin-rated restaurants within walking distance. The term “Michelin Star” is the hallmark of fine dining quality with restaurants around the world proudly celebrating this attainment.
I’ve noticed a ton of questions in the social media space lately around pricing strategy and how to reach six-figures in sales and/or profits.
If I’m speaking to you, you’re the entrepreneur who’s been in the game for a while. You’re not here to cruise, you’re ready to hit the ground running – and make more money.
…But you may not be sure how to price your products and services.
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