Entrepreneurs quickly realize that one of your biggest ways to measure the ROI of an investment isn’t the price of the product or service – it’s how much time you get back.
Ever get so caught up looking for how you can save time, make more time and stretch the little amount of time you do have…? Welcome to the life of a seasoned entrepreneur.
In every business, there are things and tasks you do over and over again.
Free is too expensive, and I’ll tell you why. I originally published the following blog way back in 2011 and revisited it in 2017, but it is easily my most popular post I’ve made – and for good reason.
Now, in 2020, at the start of a new decade – I want to remind you again that you don’t need to work for free.
Let’s revisit the subject of free services for those who have yet to encounter this article, and for those who have forgotten this important lesson. This is timeless advice and here is a stern look at why free can sometimes be way too expensive.
So, you want to build your influence, thought leadership and business? Glamorous selfies along with quotes said by other people will do absolutely nothing to help you build any of that.
If you want to build real influence, show people your mind – not your selfie.
Instead, show people how you think, what you think, and how those thoughts can make a difference. Seek to influence others by adding value, instead of trying to be an influencer.
Let’s talk loyalty 101 – are you loyal to your clients and vice versa? If you’re not entirely sure how to answer this, ask yourself these questions:
- Do I see my clients and pay attention to them?
- Do I deliberately reach out and check in on them?
- Am I usually too busy to take the time to care enough to look?
Have you thought about your marketing strategy lately? Let me preface with this: marketing is confusing and convoluted. The internet is busy, noisy, and the competition is greater than ever. There are more social media profiles and websites today than ever before, and there will be even more tomorrow.
Ever wondered if you can double your profit in just one year? Last year, one book inspired me so much that I doubled my profit margins and grew my business by almost 50%.
Another book completely changed how I think about my client’s journey within our business, how we serve each client and how we retain their business in the long-run. The changes we implemented because of this one book resulted in dramatically more referrals this past year than ever before.