I remember the moment I sent the email. It was for an event called Thought Leadership, Robert Cialdini was speaking and it was sold out. A colleague of mine said that I should attend and I had to write the organizer, Alan Weiss to ask if he would permit me to attend based on my colleague’s recommendation.
He replied and said he would make an exception as a courtesy to this woman but I needed to pay for my registration now.
About a year ago, I decided that I wanted to have my content dripped on social media around the clock so I could always have a presence. For some reason, I thought that more volume would equal more traffic to my website. More traffic would mean a bigger list and more opportunities to serve and sell stuff.
I signed up for MeetEdgar and my team created an entire library of content that could be shared for me. They worked on building this content for weeks, and every week when I’d write a new blog, we’d slice and dice that piece of content into as many tweets and formats as we could for social sharing.
As another year of Money, Mindset and Marketing is fast approaching, it never fails to surprise me how much time and effort goes into planning and hosting a live event.
Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because people come together in person, and that creates much better opportunity for connection. Having said all of that, when you transition from a small event to a planning a big event, you need to be prepared to play in the big leagues!
You wouldn’t think that a Shark would tell you that it’s important to make your customers feel special but that’s exactly what Daymond John, the CEO and founder of FUBU, and regular contributor on Shark Tank did when he spoke at the Archangel Summit in Toronto.
He talked about valuing your customers, communicating with them regularly and doing things to make them feel special. He spoke about picking up the phone and calling your customers on a regular basis, to say hello or wish them a happy birthday. Even if you get voicemail, a message from you is always going to be more powerful than an email or text message.
Regret is rarely about saying yes to the things we want in life.
Normally, regret is tied to the things you chose not to do. It is reserved for those times you let fear and resistance pave the path for your future.
You are never too experienced to learn how to sell better.
People often think that selling is BAD. When in fact, the best salespeople are those who do a really good job of serving others. They don’t even have to try to sell because it’s so natural to them that people just want to buy.
A few years back, I wasted almost an entire year of business growth on a project to create passive income. Let me explain…
I hired a coach for a healthy five figure sum and told him I wanted to create some passive income. At the time, I had a bunch of ebooks, and a few online programs that most certainly should be making me rich while I slept. This guy knew how to do this, he was smart, came with raving endorsements and all in all was a great coach and mentor.
If you’re reading this you probably own a business, right?
I am guessing that your business caters to all types of people. I am guessing when someone reaches out to buy something, whether a product or service, you don’t ask them what color their skin is, what religion they are or what their sexual orientation is. That’s because it doesn’t matter. Business is business…right?
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