A little while back, somebody within a Facebook community I am part of shared a situation about the financial struggles they were having in their business and was seeking guidance.
I was immediately struck by the number of women that responded to this post stating; “You have a money-mindset issue.”
If you want to show your customers how much they mean to you, communicate with them regularly and do things that are meaningful to them. Why are you sending an email when you can pick up the phone and talk? Have you considered sending them a hand-written letter on their birthday instead of a text?
During daily communication, emails regularly get misinterpreted because we read them through the filter of how we’re feeling at that moment, not through the feeling of the sender. However, when you speak to someone, you can hear the enthusiasm and sincerity in their voice.
The first time the squirrel showed up, I was sitting on the deck with my husband and dogs. I quickly looked over at Paul and said; “Hold the dogs!” as I got up to chase him away.
He was a tiny red squirrel, and he moved at the speed of light. I shut the door to our house just in time and chased him away then promptly went searching for his “nest” but I couldn’t find one. I assumed his appearance was a one-off because our deck is high up and you have to climb a flight of stairs to get to it. Not to mention, we don’t have any bird feeders or food outside to draw him to us.
Do you ever feel like you are drowning in overwhelm and unable to prioritize what needs to be done next? Chances are, if you run a business, this has happened to you. When it does, typically our default reaction is to stay stuck and to focus on tasks that are easy, instead of those that are important as a way of coping.
The list of places where you can review a business today is endless. But in a world that relies on social proof, are these reviews relevant?
You can share your opinion of a business on Facebook, TripAdvisor, Yelp, Google, and a bunch of other applications that are all vying for your opinion and thoughts.
Reviews are supposed to be a way for a consumer to know whether or not a business is doing a good job. The problem is that there is a dark side to reviews: reactionary reviews and fake reviews.
If you’re an entrepreneur, you have a LOT going on. While juggling all of your tasks and responsibilities, are you neglecting your online brand? If you are, your reputation is at stake.
The way your buyers choose to shop and interact with your business has shifted.
Often business owners start and then, for whatever reason (time, money, lack of clarity or belief in themselves), they stall out. They stop actively marketing and start waiting for customers to show up. Eventually, business starts to dry up instead of expand. If you find yourself feeling this way, you can start again.
If you’ve been considering how to up your game around marketing your business, this is for you.
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