Are you wasting your valuable resources? This week, I had a valuable conversation with a client about turkey. Stay with me on this, I promise you’ll be enlightened…
Would you ever go to the grocery store, buy the largest turkey they have, cook the turkey and all the fixings, serve yourself one plate – and then throw the rest away?
Of course not. That would be wasteful.
It was early morning, and the first message in my LinkedIn inbox was a sales pitch from someone I hadn’t met before. I brought up the fact this person had never talked to me before pitching something I didn’t need… and they blocked me.
They called my response “rude and unnecessary”.
Read any sales book, and you’ll discover there is a natural order to the sales process. And that order includes uncovering a need before presenting a solution.
You could likely learn a thing or two from those flyers you get in the mail, they are not looking for the first sale, they are looking for the second sale. Traditional “Getting the sale” thinking is transactional in nature. It doesn’t lay the foundation for a long term relationship with your buyer.
Your strategy shouldn’t be all about the first sale. It should include what happens after that — what happens in the second sale.
In order for you to develop a strategy that includes second sale thinking, there is one thing that is critical to understand: Your buyer’s journey.
Day 13 of being quarantined, overly sensitive about not wasting food and 3 very ripe bananas sitting on the counter, begging to be used – so I decided to make banana bread.
I googled recipes, I messaged my friend Josephine who makes the best banana bread ever, and I stumbled upon this recipe online.
I love this recipe because it reminds me of business.
It is likely that you want to grow your email list. You may already know a few things about email marketing and perhaps “experts” have told you a number of subscribers you should be aiming towards in order to be “successful”…
If your list isn’t growing as fast as you would like or the concept of growing your list to the thousands overwhelms you, there are some myths you may have bought into that you need to recognize and let go of.
Here are five reminders to keep you grounded as you build your list and grow your business to the six and seven-figure mark.
How many online community groups are you a part of? Chances are, more than one – and each has a different purpose too.
Online groups are incredibly useful for building a stronger community – while retaining a customer base.
If you aren’t leveraging this way to add value to your business, you should consider it.
If you haven’t found a way to translate your business online, you won’t survive what is happening right now.
Here are two clients with two different perspectives – and time for a really big reality check:
One asked me to put together a scope agreement to take their business from in-person to online and to let them know the absolute fastest way to do this.
The other client told me that they think the ship had sailed for online business because the economy is getting ready to re-open.
Is it time for you to make a radical change in your business? Maybe your products and services need adapting to your customers’ new needs, or you’re considering a total overhaul in how you run your business.
Either way, as circumstances and your life changes – your business likely will too. This is normal at the best of times. Given the current situation in the world, now may be an even better time for you to make a radical change in your business.
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