There are three conditions that are critical for the growth of a small business. These three conditions are fairly straight forward in theory, but an entrepreneur’s ability to execute on all three might not be so easy.
It starts with Google. They type in your name, (or the name of your business) and they click on your website. If the homepage of your website is compelling, the next link they click will be about you. After that, they’ll likely click onto your blog to read your content, perspective, opinions and IP.
From there, they’re going to click on one of the social media icons that link them into your (very public and private) life so they can learn a bit more about you. Expect that they will look at the last 5-10 things you’ve posted on each social channel, and they’ll check who you’re connected to that they know.
The annual Million Dollar Consulting Hall of Fame meeting in New York is one of my favourite events of the year with Alan Weiss. On the Monday before the event, I had requested an Uber to bring me to the airport so I could fly to New York City.
The drive to the airport was fairly uneventful. We arrived at a very busy departures area and I instructed the driver to stop anywhere that was convenient for him and explained that I was happy to walk to my airline for check-in.
She left home at the age of 16 and worked until illness prevented her from doing so at the age of 70.
Her life was far from easy. She separated from her husband when her daughter was four years old and became the primary breadwinner for the family. She took jobs that paid as well as you could get, but they were usually factory-type work, where you put in long hours with heavy, gruelling physical labour. She was a small woman but she didn’t let that stop her from keeping up with the men and doing her fair share.
Have you ever wondered why some people seem to effortlessly build their business through a non-stop source of referrals while you’re left wondering why no one is referring their clients, friends and colleagues to you?
In the last few years, it seems that almost everyone has decided that they have what it takes to be a business coach. Marketers have made business owners feel flawed if they aren’t part of a coaching program or a mastermind, as though investing in these things is trendy and hip rather than an initiative that should be geared towards results.
I’d like to rant about all of the things that buyers should beware of, but instead, I’m going to offer you some suggestions on how to pick the best business coach for you.
If you listen to the advice which says “Do what you love and the money will follow” you’re in for a rude awakening. Just because you love something does not make it a financially viable business model, in fact, it can be exceedingly risky to buy into this nonsense.
She commented on my sponsored ad and said, “I really dislike the ads where people say they are paying for you to see this.”
For a moment I thought she was talking about my ad, or that Facebook had rolled out yet another change to how they showed sponsored posts. I could almost envision a line that said “I paid for you to see this,” in place of the word “sponsored” in an effort to increase their transparency to their users. Of course, that’s not what they did, and it’s not what she meant either.
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