Have you thought about your marketing strategy lately? Let me preface with this: marketing is confusing and convoluted. The internet is busy, noisy, and the competition is greater than ever. There are more social media profiles and websites today than ever before, and there will be even more tomorrow.
Ever wondered if you can double your profit in just one year? Last year, one book inspired me so much that I doubled my profit margins and grew my business by almost 50%.
Another book completely changed how I think about my client’s journey within our business, how we serve each client and how we retain their business in the long-run. The changes we implemented because of this one book resulted in dramatically more referrals this past year than ever before.
There are three key problems that every entrepreneur faces when it comes to building a successful business. They may not be your usual suspects, but, guaranteed, you’ll be able to relate to at least one of these problems– if not all three.
It doesn’t matter if you’re in start-up mode, out of the gate trying to make your first sale, or if you’re a pro who has crossed over the 7-figure mark. These problems will continue to haunt you in your business and should be considered regularly.
So, you want to be brave and change your life?
In Shad Helmstetter’s book, What to Say When You Talk to Your Self, he shares a model on how your life experiences shape your beliefs. Those beliefs, he says, are attached to attitudes that create a set of feelings that either inspire us to take action – or stop us in our tracks.
Seeing business growth doesn’t just happen – it requires strategy. If you want to ease yourself into your most profitable year yet and create momentum, keep reading.
At the time of this posting, we’re at the tail-end of 2019 and two months away from the next year. It’s the time of year when we round-up our gains and losses and start thinking and prepping about what’s ahead.
Now, my mentor, Alan Weiss, says, “The only place you coast is downhill”.
If you’ve got big goals for your next business year, there’s no coasting allowed.
Are you the kind of person who waits around for the perfect time to get things done?
Recently, I sat in an airport, two hours before a flight to Florida, and decided to haul out my laptop and get some work done. I was already waiting at the gate for them to call for pre-boarding, typing away at one of those high top tables.
We’ve got to stop throwing money at business problems as our first response. Why? Every business goes through cycles of change and different phases as the business grows – and we need to know where we’re at.
You begin as a start-up, and you’re often a one-person show for a while. But as your business grows, you move into needing a team to support you when there is more to do than time available.
He threw his arms up in the air and said, “No! That’s not why I did it! I didn’t do it for the money!”
We were getting ready to disembark very early from our cruise ship on the last day – when we discovered there was a problem with the bridge. There was a small group of people waiting and the crew told us it might take a few minutes to fix.
So, my husband went off in search of coffee for us while we waited. Of course, two minutes after my husband left, they fixed the problem.