Yes, you need a business strategy. Any business owner who aspires to do something remarkable with their business needs a strategy if they are going to succeed.
Now, before you go down the rabbit hole of rationalization and overwhelm, strategy doesn’t have to be complicated. In fact, your strategy should simplify every decision you make in your business.
I was recently reminded of the beauty of second chances.
There is a restaurant that my husband and I love and we have a server who we adore. Every time we arrive, she immediately brings over the wine we always order and confirms that we want our usual appetizer.
A few months ago, I went for dinner and my favourite server was off. I was seated with someone new—someone who didn't have the same level of care or attention. I even witnessed him blow his nose and not wash his hands...Read more: Click To TweetA few months ago, when we went for dinner, she was off and we were seated with someone new. This individual didn’t have the same level of care or attention, and I even witnessed him blow his nose in the kitchen and not wash his hands… I was mortified and vowed that next time, I’d ask to be seated elsewhere.
Last week, while at an event hosted by The Trust, a colleague of mine, Amanda Tess, founder of FASTer Way, said something about her business that has been bouncing around in my mind ever since.
She said, “Momentum loves speed.” She should know – she grew her company from $1M to $65M in two years.
Last week, I had a conversation with Mark Schaefer for our Thought Readers community about marketing. Mark wrote the book Marketing Rebellion, for which the tagline is “the most human company wins.”
Our entire discussion, which will be released on my new podcast, was around ways to create more human impressions instead of tricks and clicks. It centred on how to treat people well and avoid marketing gimmicks that none of us like.
One thing Mark said that really stood out for me was, “I won’t let you down.”
He said this about his commitment to blogging every week. He approaches his weekly blog as a way to teach, serve and help others. His enthusiasm for doing this was so apparent that I felt like someone had smacked me.
Do you remember what it was like to shoot video in 2008…?
I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And, I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.
The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.
It was the winter of 1983, I was in grade 8 and he was in high school. He was my first love.
I still remember that very first kiss, (it was my first one!) under a tree, in front of the big white Church. It was thrilling and kind of gross all at the same time – but my heart felt like it was going to explode. I knew, at that moment, he was the one. We were destined to be together forever.
And then he dumped me.
It was the Monday after an extra-long weekend. I had taken five days off (as “off” as you can be when you own a business and you’re addicted to email). On that Monday, I had a call to review a strategic marketing plan with Sandra on my team.
When my alarm went off that morning, I did not want to get out of bed. I changed the time from 6:30 to 7:30, calculating how long I could stay under the warm covers until it was absolutely necessary to get up.
Are you on Clubhouse yet?
Clubhouse is a new social networking platform – but it’s not really a social networking platform… It’s a little bit of an enigma. An anomaly from all of the other platforms. And, I really like it.
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