Listen, Don't Assume
29 Jul

Listen, Don’t Assume

By Lisa In Blog, Leadership, Mindset /   6 Comments

Are you able to listen to someone else’s point of view when you’ve already formed an opinion on the matter?

Have you ever made a mistake and felt the burden weighing heavily on your heart? You know you need to say something but it’s hard to find the courage to start? You’re a tiny bit scared that things won’t go the way you’d like?

This happened to me a few weeks ago while I was on a call with Sandra on my team. In a clumsy and awkward way, I told her that there was something I needed to tell her.

I simply said, “I’m sorry I didn’t believe you.”

And then, she cried.

I was guilty of being the worst boss ever.

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A Broken Heart, Garth Brooks and Overcoming Client Rejection - Lisa Larter
22 Jul

A Broken Heart, Garth Brooks and Overcoming Client Rejection

By Lisa In Blog, Mindset, Sales /   4 Comments

It was the winter of 1983, I was in grade 8 and he was in high school. He was my first love.

I still remember that very first kiss, (it was my first one!) under a tree, in front of the big white Church. It was thrilling and kind of gross all at the same time – but my heart felt like it was going to explode. I knew, at that moment, he was the one. We were destined to be together forever.

And then he dumped me.

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You Can Do Anything for 5 Minutes
15 Jul

Just Start: You Can Do Anything For 5 Minutes

By Lisa In Blog, Business, Coaching, Entrepreneur, Mindset, Success /   1 Comment

It was the Monday after an extra-long weekend. I had taken five days off (as “off” as you can be when you own a business and you’re addicted to email). On that Monday, I had a call to review a strategic marketing plan with Sandra on my team.

When my alarm went off that morning, I did not want to get out of bed. I changed the time from 6:30 to 7:30, calculating how long I could stay under the warm covers until it was absolutely necessary to get up.

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Use Video In Your Content Marketing Strategy, by Lisa Larter
24 Jun

Use Video In Your Content Marketing Strategy

By Lisa In Business, Choosing Your Channel, Content, Marketing, Video /   No Comments

Do you remember what it was like to shoot video in 2008…?

I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.

The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.

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A simple social media ad strategy, by Lisa Larter
10 Jun

A Simple Social Media Ad Strategy 

By Lisa In Business, Easy User Tips for Social Media, Marketing, Social Media /   No Comments

Advertising online can be complicated, messy and expensive if you don’t have a clear social media ad strategy to guide you.

No one likes to invest money into ads without a clear understanding of the return they expect to get back. That’s why I choose to employ a simple social media ad strategy. Here, you’ll read how to stay top of mind and in front of buyers, customers and those who know, like and trust you.

This strategy is simple, and it’s effective, and it will help you leverage your valuable resources.

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