When faced with a challenging client, consider how the challenge you’re experiencing might be good for business.
In some cases, the very challenge you’re experiencing is a call for you to step up and do better work. When you do that, you can gain the loyalty and respect of the client who challenged you. And, in turn, you provide better outcomes for the rest of your clients too.
When you think about constraints, the first thing that comes to mind is being held back or being stopped from doing something you want to do. But, constraints, especially creative constraints, can actually be helpful in the achievement of goals in your business.
In fact, creative constraints can become your number one competitive advantage if you’re an entrepreneur with big ideas and a lot of goals.
When you have big ideas and believe the sky’s the limit, trying to figure out how you will get it all done can be overwhelming and you might feel stuck.
This is not fun, because then, your ideas start to feel like tethers holding you back instead of propelling you forward.
In a world where many business owners are sharing nothing but their success highlight reels, it’s time to normalize business failures, because they happen to everyone.
This past weekend, my friend and colleague, Christine Kane and I were sharing some of our “things gone wrong” stories via text and talking about how when things like this happen, people don’t talk about it.
She said “All these books act like if you do this right… you’ll never make a mistake again! And so we all hide it in shame when we do. And then you realize that everyone makes mistakes.”
But no one talks about it.
There have been times in my business where I’ve held strong to a belief or a previous arrangement and disregarded the lifetime value of a client.
And there have been other times where I have absorbed the sunk cost of doing what is right for the client because, quite frankly, it was a no brainer.
It costs money to attract a buyer to your business.
Have you ever been randomly tagged by someone on social media and had to rush to remove the tag because they didn’t understand proper social media tagging etiquette?
If you feel the pressure to be a regular content creator, there will come a time when you feel like you have nothing left to say. Every idea falls flat, and you’ll likely rationalize that you’ve said it all before – so what is the point of even trying?
This is a trap.
In an ever-changing world, and especially in 2020, your business must be able to adapt to thrive. This side of running a business may not always be easy, but it is necessary if you want your business to survive.
This advice goes hand-in-hand with last week’s blog, which focuses on the importance of using your marketing strategy to get ahead, and how you have to be flexible and take changes in stride as an entrepreneur.
Remember, there’s no point in talking marketing strategies if you don’t have a business to operate. So here it is: 6 things I do that make my business successful that you can do too.
2020 has been an eventful year, with many twists and turns – and man, you really need to be on top of your marketing strategy if you want to get ahead. As an entrepreneur, you know that – in business – you have to be flexible and take the changes in stride, while still planning your business with a forward-looking optimistic outlook.
With 2021 in sight, you will once again have to be prepared to be flexible with your marketing strategies. A new year brings new challenges – and exciting new opportunities, should you choose to see it that way.
You need a strategy if you want to succeed.
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