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The $100K Lost and Found

Would you be able to scan your quarterly profit and loss statement and know if something was amiss? Would you be able to instinctively sense that something in your numbers didn’t make sense? Would you be able to point to why it didn’t make sense? The numbers in

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How to write a book

How to Write a Book

On April 1st, I am going to start to write my next book and I thought it might be helpful to share with you the seven-step process I will be following. April 1st is a key date because it is the start of a 100-day project that members

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You Cant Compare How to Create a Powerful Brand

You Can’t Compare: How to Create a Powerful Brand

Recently, a client of mine asked me for some advice related to video content and YouTube. They referenced how my other client, Alan Weiss, does things. My advice to them was pretty clear… You can’t compare. Alan Weiss began creating YouTube content 14 years ago. He has thousands

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Leadership Matters

Leadership Matters

At some point during the evolution of your small business, there’s a good chance you’ll find yourself getting whacked repeatedly in the face with problem after problem. This will continue until you realize just how much your leadership matters. Leadership isn’t a title. It’s a way of being.

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Price Doesnt Matter Until it Does

Price Doesn’t Matter Until it Does

Price really doesn’t matter to some buyers, until suddenly it does. And when it does, it’s likely not because your buyer is a price shopper but rather is unhappy with your service.

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Price Doesnt Always Matter

Price Doesn’t Always Matter

Price doesn’t always matter to your buyer, especially when it comes to handbags and puppies. Stay with me for a moment and allow me to explain.

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