Beyond the AI Easy Button: Smart Strategies for Authentic Content

Perks & Risks of AI for Content Creation 

Welcome to the fourth episode of our Leveraging AI series! Mary Fearon and I are back to share our perspectives and experiences using AI in our businesses. Missed the introduction to this series? Go back and listen to episodes 163, 164, and 165! In today’s episode, we talk about one of AI’s most common uses—content creation. 

Mary is a fellow quickstart who has been using AI regularly as the Founder and CEO of OnPrpose, her marketing agency. We decided to join forces in this podcast series to share how we’re using AI in business. We hope you hear some valuable advice and tips to start incorporating AI into your business. 

Valuable Content is Never 100% AI

Anyone using AI will usually input the same prompt and receive the same generic response. To turn that response into something that is actually valuable, you must inject your opinion, perspective, and wisdom. Stand out from the massive amount of AI-generated content that is currently saturating digital spaces by using it as a tool to brainstorm and develop strong content faster instead of letting it do all your thinking for you. Using AI should speed up the process but never replace your voice. 

AI Is Not An Easy Button—Here Are Smart Ways To Use It

Mary and I discuss how we use AI as a springboard to come up with ideas to write about. We ask AI to condense writing into social media posts, bios, or website copy with a set character limit. Sometimes, we ask it to provide different versions of already-written copy using more persuasive or pithy language. Listen in to hear how we even use AI for more effective SEO when writing blogs or web pages!

We’d love for you to join us for the AI in Business workshop Mary and I plan to host. For more information, sign up for our waitlist here: lisalarter.com/ai.

Watch The Full Episode 

What’s in This Episode

• Strategies for optimizing content length using AI
• AI for creating website starter copy and headlines
• Finding the balance between AI and personal voice
• Warning against overreliance on AI
• Adding personal value and perspective to AI-generated content 

What To Do Next

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2. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where To Find Mary

You can find Mary on her website, Instagram, Facebook, and LinkedIn. 

Up Next

Our last episode in our Leveraging AI series is about how AI can assist in customer service as well as our thoughts on how AI may affect business in the long term.