Our entire discussion, which will be released on my new podcast, was around ways to create more human impressions instead of tricks and clicks. It centred on how to treat people well and avoid marketing gimmicks that none of us like.
One thing Mark said that really stood out for me was, “I won’t let you down.”
He said this about his commitment to blogging every week. He approaches his weekly blog as a way to teach, serve and help others. His enthusiasm for doing this was so apparent that I felt like someone had smacked me.
Do you remember what it was like to shoot video in 2008…?
I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And, I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.
The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.
It was the winter of 1983, I was in grade 8 and he was in high school. He was my first love.
I still remember that very first kiss, (it was my first one!) under a tree, in front of the big white Church. It was thrilling and kind of gross all at the same time – but my heart felt like it was going to explode. I knew, at that moment, he was the one. We were destined to be together forever.
And then he dumped me.
It was the Monday after an extra-long weekend. I had taken five days off (as “off” as you can be when you own a business and you’re addicted to email). On that Monday, I had a call to review a strategic marketing plan with Sandra on my team.
When my alarm went off that morning, I did not want to get out of bed. I changed the time from 6:30 to 7:30, calculating how long I could stay under the warm covers until it was absolutely necessary to get up.
This week, we are going to talk about profit, and I am going to share seven things that you can do to increase profit in your business this year, next year, and the year after.
They are all evergreen in nature, so if ever you’re feeling like your profit isn’t quite where you want it to be, refer back to these seven things:
Let’s talk about hiring.
People are constantly asking me, when should I hire? How many people should I hire? How much should I pay these people? And, how do I get over earnings guilt when my business starts to make money?
First and foremost, let’s talk about what happens inside of a big corporation when it comes to hiring. Inside of big corporations, they have budgets – they don’t just arbitrarily hire people. They have budgets that are allocated that tell a business unit leader exactly how much money they can spend when it comes to hiring. If your business is just starting out, this will greatly benefit you.
Your business is no different.