The list of places where you can review a business today is endless. But in a world that relies on social proof, are these reviews relevant?
You can share your opinion of a business on Facebook, TripAdvisor, Yelp, Google, and a bunch of other applications that are all vying for your opinion and thoughts.
Reviews are supposed to be a way for a consumer to know whether or not a business is doing a good job. The problem is that there is a dark side to reviews: reactionary reviews and fake reviews.