Episode 182

Audacious Authenticity: Winning the AI Marketing Game

Why Being Real Beats Being Perfect in the Age of AI

This week, I’m joined by one of the most respected voices in marketing today: Mark Schaefer. With 11 bestselling books under his belt, his latest being Audacious: How Humans Win in an AI-Marketing World, Mark has helped shape how some of the world’s biggest brands show up and stay human in an increasingly automated world.

In this conversation, Mark and I dig into the very real tension between efficiency and authenticity. You’ll hear his thoughts on how AI is reshaping the playing field, what marketers need to stop doing immediately, and why staying human is your greatest competitive edge.

Mark doesn’t shy away from the complexity of this moment. He acknowledges that AI is here, and it’s powerful. In our conversation, we discussed how these tools weren’t made to replace you. They’re here to support you. It’s not the technology that creates connection or builds trust—it’s you. So don’t let the tools become a barrier. Keep showing up as yourself for your clients, your leads, and your business.

Whether you’re curious, cautious, or already deep into AI tools, this episode will give you some great perspective on how to move forward implementing AI into your marketing without losing your personal touch.

What’s in This Episode

Why “audacity” is the word marketers need now
The overlooked human skill that’s now your biggest advantage
What marketing leaders must understand to stay relevant
How AI is creeping into human interactions and causing distrust
How to embrace new tools without distancing yourself from your network and your customers

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Where To Find Mark

You can find Mark on his website, Instagram, Facebook, X (Twitter), LinkedIn, and YouTube.

What To Do Next

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Books Mentioned In This Episode

Audacious: How Humans Win in an AI-Marketing World by Mark Schaefer

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Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.