A: Favorites are the way that you can save tweets so you don’t lose track of them. There are a couple of reasons you might want to save tweets. Some people like to save them so they can refer back to the tweet, or the link to an article later on and my favourite thing to do is to create a Twitter Feel Good Wall. Any time someone tweets something about working with me that makes me feel good, I mark it a s a favourite. This creates a wall of social proof that I can refer others to and it makes me feel great when I read what people have said.
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Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.