A: This depends on what you use to manage your list and email marketing. Whatever service you use whether Constant Contact, MailChimp, Infusionsoft (this is the platform I use) or another, they will have an area for you to create your opt-in form and then it will give you the code needed for adding that to your site or Facebook Tab.
I chose Infusionsoft because it allows me to do more than just email and I can keep track of where people sign up for my list by having a different form on each site. Plus, I have more flexibility when it comes to designing my opt-in form.
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Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.