Q: What do you think about Facebook Ads? Do you recommend them? Why or why not?
A: Facebook ads are a complete waste of time and money UNLESS you know exactly who your target audience is.
There are 3 ways to use Facebook ads:
- To get more people to like your page
- To get more people to like and comment on the content you post on your page
- To drive traffic to a website or landing page outside of Facebook
If you know your target market and want to do one of the above things, then Facebook ads are definitely for you. But, don’t forget that the only consistent thing about Facebook is that it will change! With the new changes ahead, planning and strategy for Facebook advertising will have to change as well. Check out my blog post on Timeline for Pages here and be sure to watch my newsletter each week (just enter your email address in the box to the right below the Books to sign up if you haven’t already) for updates on the new things facebook is rolling out!
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Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.