Episode 167

AI-Powered Customer Experiences: How to Delight and Retain Clients

Add value to your user experience without alienating clients and prospects

It’s time for the finale of the Leveraging AI series with Mary Fearon! We’re wrapping up with a final discussion on improving customer service with AI.

When to Start & Stop with AI Automation

Chatbots and automated messaging systems are the most common AI solutions for customer service and prospecting. These solutions certainly have their place, but at what point do they become harmful to your brand?

In this episode, we discuss the harm of over-relying on AI to be the solution to your (or your customer’s) problem and how to avoid this mistake in your business.

Behind-the-Scene Uses of AI to Benefit Your Customers & Clients

When you think about customer service, the goal is to provide a valuable experience. Tune in as Mary and I discuss how AI can enhance this by acting as a personal assistant, quickly handling labor-intensive tasks like writing customer-facing documents and accelerating research to understand new clients. Want all of our suggestions on how to save yourself time while building a deeper connection with your clients? This is the episode for you.

Interested in attending our AI workshop? Sign up for our waitlist at lisalarter.com/ai to be the first to know about the investment, format, and details. Mary and I can’t wait to help you start experimenting with AI in your business.

We had a lot of fun recording this series together, and we hope you’re inspired to jump into this next phase of business operation with the help of your AI personal assistant!

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What’s in This Episode

Experimenting with AI for business improvement
Personal and business relationships AI cannot replace
AI-generated user guides, onboarding documents, etc.
Importance of inspection to ensure AI tools maintain brand integrity

What To Do Next

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Where To Find Mary

You can find Mary on her website, Instagram, Facebook, and LinkedIn.

Up Next

Next, I’ll be sitting down with recently published, long-time client and friend Michelle Weger!

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Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.