Master AI-Driven Marketing. Save Hours. Grow Smarter.
The step-by-step program to make AI work for your marketing and your bottom line.
Are you still “trying to figure out” how to use AI in your business?
Be honest…
You’ve opened ChatGPT, typed something random, and gotten back…something generic.
You’ve read a ton of blogs, watched a bunch of techy, boring videos, and you’re still not sure where to start.
You’ve downloaded a bunch of tools, tried a few things, but you’re still writing everything yourself because it never quite sounds like you.
And yet, you keep seeing your colleagues, and maybe even your competitors, post more and move faster.
You might be feeling like you’re already behind.
That stops now.
Introducing:
AI-Driven Marketing Made Easy
A step-by-step program designed for business owners and marketers who want to:
Feel confident and competent using AI tools for marketing
Save hours every week
Create better marketing content faster
Keep your authentic voice and brand intact
No gimmicks, no tech jargon, no wasting time on the wrong tools.
A clear step-by-step system you can implement right away, so you can start seeing results.
Here’s how it works:
You can join us at any time! As soon as you enroll, you’ll get instant access to all past session recordings so you can catch up at your own pace and learn on your own schedule.
Each module runs 60–75 minutes and is designed to be highly actionable. You’ll roll up your sleeves and practice real AI-driven marketing strategies.
Master AI-Driven Marketing Today!
Get Access to the Recordings
Learn the exact frameworks and tools to integrate AI into your marketing strategy, streamline content creation, and drive measurable business growth.
$997 USD
Here’s what you’ll learn (and implement) in each session:
The Cohort Kickoff
Objective: Start strong with clarity, connection, and confidence.
Before we get into the work, you’ll get grounded in how the program flows, where everything lives, and how to get the most out of each session. You’ll learn how to access recordings, and set yourself up for success.
- How the program works + what to expect with each module
- Where to find recordings, resources, and templates
- How to get support between sessions
- The simple habits that will help you get the most from the course
Walk away with a clear program roadmap, full access setup, and a confident start.
Intro To AI & The Mindset of Modern Marketers
Objective: Build confidence, reduce overwhelm, and understand how AI actually works for marketers.
You’ll learn the fundamentals of AI in marketing — without jargon — and build the mindset shifts that help you use AI strategically instead of reacting to shiny objects or feeling stuck.
- How to think about AI like a high-performing strategist
- What generative AI really is (and isn’t)
- The biggest mindset traps that cause overwhelm
- The 3 types of AI marketers need to understand
- How to learn AI faster through repetition and layered practice
Walk away with a grounded understanding of AI and a confident mindset so you can grow without getting overwhelmed.
Master AI-Driven Marketing Today!
Get Access to the Recordings
Learn the exact frameworks and tools to integrate AI into your marketing strategy, streamline content creation, and drive measurable business growth.
$997 USD
Your 2026 AI Marketing Plan
Objective: Build a strategic AI-powered marketing plan that future-proofs your business.
Stop guessing. You’ll create a practical, clear, customized plan that aligns AI with your goals, audience, and resources — so you know exactly what to focus on.
- The 5 pillars of a modern AI-driven marketing strategy
- How to align AI to your goals, audience, and buyer journey
- How to clarify your messaging so AI can amplify it
- How to map your channels, content, and tools for 2026
- What belongs on your roadmap — and what belongs on the back burner
- How to structure milestones so you always know your next step
Walk away with a 2026-ready AI marketing plan you can use immediately.
Prompt Like A Pro
Objective: Master the skill of writing effective prompts that generate high-quality marketing outputs.
This is where you learn the skill that makes everything else easier. You’ll learn the anatomy of strong prompts, advanced strategies, and how to refine outputs until they’re exactly what you need.
- Why prompting is the #1 skill that separates pros from dabblers
- The anatomy of high-performing prompts
- The difference between generic prompts and brand-driven prompts
- How to use step-by-step, role-play, show-and-tell, and builder prompts
- How to edit, refine, and debug a prompt
- How to create a prompt library you can reuse
- When (and how) to use deep research inside your prompts
Walk away with a set of reusable, proven prompts you can rely on every day.
Deep Research That Drives Breakthrough Insights
Objective: Use AI to uncover powerful insights about your audience, competitors, and market trends.
Go past surface-level answers and uncover real insights — the kind that sharpen your messaging, content, and positioning.
- How to use AI for audience insights, pain points, and segmentation
- How to analyze competitors with clarity (and find the gaps they’re missing)
- How to run trend, industry, and market research
- How to evaluate value propositions and messaging
- How to ask better follow-up questions for deeper insights
- How to turn analysis into marketing ideas that actually convert
Walk away with a research brief you can use to differentiate your business immediately.
Using Projects for Organization, Memory & Workflow
Objective: Use Projects to organize your work, save context, and streamline every AI workflow.
You’ll learn how to use ChatGPT Projects to house your files, research, brand information, and work-in-progress so your AI always works from the right context.
- What Projects are and why they matter
- When to use Projects vs. threads vs. custom GPTs
- How to build organized project spaces for your work
- How to store brand assets, files, research, and prompts
- How to assign GPTs to projects for better consistency
- How Projects improve memory, accuracy, and results
Walk away with a clean, organized AI workspace that saves you time every day.
Master AI-Driven Marketing Today!
Get Access to the Recordings
Learn the exact frameworks and tools to integrate AI into your marketing strategy, streamline content creation, and drive measurable business growth.
$997 USD
Build Your Custom Brand-Trained GPTs
Objective: Build your own custom GPTs trained on your voice, brand, frameworks, and content.
You’ll learn exactly how to create branded assistants that think and speak like you — and that can support your daily marketing workflows.
- How to create a fully customized GPT tailored to your business
- What files, scripts, and documents to upload
- How to teach your GPT your tone, style, and brand standards
- How to write effective instruction documents
- How to build niche GPTs (podcast GPT, content GPT, offer GPT, etc.)
- How to test, refine, and improve your custom GPT over time
- How to chain GPTs for workflow efficiencies
Walk away with your own brand-trained GPT ready to support your marketing every day
Optimize for AI-Driven Search
Objective: Create content that stands out in AI search — not just Google search.
Discover how AI tools surface information, how they “read” your content, and how to create clear, conversational, question-driven content that AI can understand and recommend.
- How AI-driven search is changing discoverability
- Why clarity matters more than keywords
- How to create conversational, FAQ-style content
- How to structure content for voice and chatbot answers
- How to analyze what AI uses from your competitors
- How to improve and monitor your search performance over time
Walk away with a search-optimized piece of content that works today... not last year.
Using AI for Images & Video
Objective: Create visuals, video scripts, graphics, and multimedia content quickly — without losing quality.
Use AI to generate and edit images, create video scripts, build simple visuals, and enhance presentations without needing design skills.
- How to track performance and prove the ROI of AI in your marketing
- What KPIs matter most for AI-powered campaigns
- How to run split tests and experiments using AI insights
- How to iterate your prompts, tools, and workflows based on results
- Building a culture of ongoing improvement in your team
Walk away with a simple measurement plan and a clear next-step priority list.
Create On-Brand Content at Scale
Objective: Use AI to create more — and better — content in less time.
You’ll learn how to use AI to generate blogs, emails, social posts, ads, and promotional content that still sound like you, not generic “AI soup.”
- How to create blogs, emails, social, and ads with your voice intact
- How to edit rough drafts into polished, on-brand content
- How to outline faster and write clearer
- How to turn one idea into multiple content formats
- How to pair AI with your custom GPTs for better consistency
- How to use AI for storytelling, examples, and analogies
Walk away with 3 ready-to-publish, on-brand content pieces.
Master AI-Driven Marketing Today!
Get Access to the Recordings
Learn the exact frameworks and tools to integrate AI into your marketing strategy, streamline content creation, and drive measurable business growth.
$997 USD
Plan Campaigns & Calendars With AI
Objective: Build full campaigns, a content matrix, and marketing calendars with AI-powered clarity.
No more last-minute scrambling. You’ll learn how to plan full campaigns and map out content that aligns with your goals.
- How to brainstorm and plan campaigns step by step
- How to create integrated content suites
- How to tailor campaigns for different customer journeys
- How to use AI to map and schedule your marketing
- How to build monthly content calendars with ease
- Examples of AI-assisted campaigns that convert
Walk away with a complete, launch-ready marketing campaign.
Measure, Test & Improve Your AI Marketing
Objective: Understand what’s working, what isn’t, and how to improve results over time.
You’ll learn how to track performance, run simple tests, and iterate your prompts and workflows based on data, not guesses.
- Which AI-related KPIs actually matter
- How to analyze your content for clarity and completeness
- How to run split tests and experiments
- How to refine prompts for better results
- How to improve your workflows as you grow
- How to build an “optimization habit” inside your marketing
Walk away with a clear measurement plan and your next-step priorities.
By the end of this program, you’ll:
- Have a clear, customized AI marketing plan
- Know exactly how to use AI tools effectively
- Be able to create better, faster marketing content — without sounding generic
- Finally feel confident you’re keeping up (and staying ahead) of your competitors
- Free up your time to focus on what matters most in your business
Get Access to the Recordings
Gain access today for $997 to access, and hit the ground running with AI-Driven Marketing.
$997USD
That includes:
11 session recordings
Workbooks, exercises, and templates
Step-by-step guidance every step of the way
Plus these powerful bonuses…
Exclusive Bonuses:
50 Marketing Prompts You Can Use Today
Plug-and-play prompts to save hours on content creation.
Full Debrief from MAICON 2025 Conference
Insights & takeaways from one of the most important AI marketing conferences of the year.
Client-Facing AI Disclosure Document
Build trust with your clients while staying transparent.
Complete Comparison Guide
The 5 Most Popular LLMs: Know exactly which AI models are worth your time (and which to skip).
Why now?
The speed of change when it comes to AI is rapid. You can keep guessing, experimenting, and feeling behind, or you can join other like-minded business owners in this program and implement a proven system that works.
AI is not a fad. How you react to the changes happening in the marketplace will have a distinct impact on your business, one way or another.
Join today and take control of your marketing.
11 session recordings
Workbooks, exercises, and templates
Frequently Asked Questions
Who is this program for?
This program is ideal for business owners or their teams who want to leverage AI to streamline their marketing without losing their voice or wasting time. Whether you’re new to AI or already experimenting with tools like ChatGPT, this step-by-step system will meet you where you are and help you get results fast.
Do I need to be “techy” or experienced with AI to take this program?
How are the sessions delivered?
Each of the 11 modules is a recording. Modules are 60–75 minutes, combining teaching, demos, and Q&A. You’ll also receive workbooks, templates, and implementation guides.
How much time should I set aside for this?
Plan for about 60–90 minutes for each module and optional implementation. You’ll see immediate time savings in your content creation as you apply what you learn.
How is this different from other AI courses or tools?
- Strategic: You’ll build a complete AI marketing plan.
- Practical: You’ll implement in real time, not just watch theory.
- Authentic: You’ll keep your brand voice and values intact.
- Supportive: You’ll get live guidance, Q&A, and done-for-you resources.
Will this help me sound like myself, not a robot?
What results can I expect?
By the end of the program, you’ll:
- Create better marketing content, faster
- Save hours per week on writing and research
- Confidently use AI tools across your marketing workflows
- Launch full campaigns using AI support
- Build an AI-assisted strategy that evolves with your business
A LIVE 5-MONTH COHORT WITH LISA LARTER · STARTS AUG 4, 2026