In a world where many business owners are sharing nothing but their success highlight reels, it’s time to normalize business failures, because they happen to everyone.

This past weekend, my friend and colleague, Christine Kane and I were sharing some of our “things gone wrong” stories via text and talking about how when things like this happen, people don’t talk about it.

She said “All these books act like if you do this right… you’ll never make a mistake again! And so we all hide it in shame when we do. And then you realize that everyone makes mistakes.”

But no one talks about it.