Business Adapt To Thrive
30 Sep

6 Ways Your Business Must Adapt To Thrive

By Lisa In Blog, Business, Marketing /   No Comments

In an ever-changing world, and especially in 2020, your business must be able to adapt to thrive. This side of running a business may not always be easy, but it is necessary if you want your business to survive.

This advice goes hand-in-hand with last week’s blog, which focuses on the importance of using your marketing strategy to get ahead, and how you have to be flexible and take changes in stride as an entrepreneur. 

Remember, there’s no point in talking marketing strategies if you don’t have a business to operate. So here it is: 6 things I do that make my business successful that you can do too.

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5 Ways To Get Ahead In Your Marketing Strategy
23 Sep

5 Ways To Get Ahead In Your Marketing Strategy

By Lisa In Blog, Business, Marketing /   No Comments

2020 has been an eventful year, with many twists and turns – and man, you really need to be on top of your marketing strategy if you want to get ahead. As an entrepreneur, you know that – in business – you have to be flexible and take the changes in stride, while still planning your business with a forward-looking optimistic outlook.

With 2021 in sight, you will once again have to be prepared to be flexible with your marketing strategies. A new year brings new challenges – and exciting new opportunities, should you choose to see it that way.

You need a strategy if you want to succeed.

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Embrace The Detour - Lisa Larter
16 Sep

Embrace The Detour

By Lisa In Blog, Business, Entrepreneur /   No Comments

Are you avoiding the detour?

We could see smoke on the horizon, and as we approached the highway, we saw a staggering amount of traffic backed up. There must have been some type of accident from the sight of the smoke and the standstill traffic.

It was bad.

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Words Matter More Than Star Ratings
01 Sep

Words Matter More Than Star Ratings

By Lisa In Blog, Business, Client Experience /   No Comments

He said the chef’s nose was running and that he was wiping it with his hand—and that he then continued to prepare food for customers. This written description of what this customer saw at the restaurant was a deal-breaker for me—even if they had the highest star rating. 

A written #review for a restaurant can be a deal-breaker – even if they have the highest star rating. Your words matter. Read the full story here: Click To Tweet

Sushi is one of my favourite foods to eat. Anytime we are in a new city looking for a sushi place, I spend a fair amount of time reading the reviews to ensure we get the best quality available.  

The chef with the runny nose came from a highly rated restaurant. They had all the stars, but that one review changed everything for me. 

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