When was the last time you looked at your website through the eyes of a stranger? Have you fallen into the trap of crafting your copy and marketing messages to those who know, like and trust you?
Don’t do that.
When was the last time you looked at your website through the eyes of a stranger? Have you fallen into the trap of crafting your copy and marketing messages to those who know, like and trust you?
Don’t do that.
Entrepreneurs quickly realize that one of your biggest ways to measure the ROI of an investment isn’t the price of the product or service – it’s how much time you get back.
Ever get so caught up looking for how you can save time, make more time and stretch the little amount of time you do have…? Welcome to the life of a seasoned entrepreneur.
In every business, there are things and tasks you do over and over again.
Free is too expensive, and I’ll tell you why. I originally published the following blog way back in 2011 and revisited it in 2017, but it is easily my most popular post I’ve made – and for good reason.
Now, in 2020, at the start of a new decade – I want to remind you again that you don’t need to work for free.
Let’s revisit the subject of free services for those who have yet to encounter this article, and for those who have forgotten this important lesson. This is timeless advice and here is a stern look at why free can sometimes be way too expensive.