You may have fallen into the trap of focusing on lead generation when what you really need to focus on is your ability in converting leads into paying, happy and satisfied clients.
Too many people are afraid of being “salesy” – and their lack of sales knowledge gets in the way of actually selling and generating any profit.
People who do this are fearful of being too pushy. They lack a formula for selling and they likely fall into the trap of telling instead of selling.
The biggest challenge most business owners have isn’t the quality of product or service they offer, it’s that they don’t know how to get clients.
If your business exists to serve a client by offering a product or service, how do you find those “clients” to actually serve?
Let’s start this conversation about the process of getting clients from attraction to conversion.
Have you ever wondered how your customer experience impacts your business and brand?
Let me tell you a story where I was the customer with … an interesting experience:
When we decided to book our flat in Scotland for two weeks, we were immensely excited to learn that there were – not one, but two – Michelin-rated restaurants within walking distance. The term “Michelin Star” is the hallmark of fine dining quality with restaurants around the world proudly celebrating this attainment.
I’ve noticed a ton of questions in the social media space lately around pricing strategy and how to reach six-figures in sales and/or profits.
If I’m speaking to you, you’re the entrepreneur who’s been in the game for a while. You’re not here to cruise, you’re ready to hit the ground running – and make more money.
…But you may not be sure how to price your products and services.
Why Free is Too Expensive 08 Jan , 2020
How To Use YouTube Live Events 18 Nov , 2014
Shop Talk – Get Your Gravatar On! 27 Aug , 2012
