I’ve been in the coaching and consulting business for over 10 years now, and I’ve worked with hundreds of people, from the “starting a business” stage to the “multiple seven-figure profits” stage. I’ve seen it all. But more importantly– I’ve done a lot of things during that time to grow my own business too.
Before we go any further, know this: the grind is not always sexy.
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.
This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.
I believe storytelling is a powerful branding strategy. It’s more powerful than a calculated algorithm or system — you see, storytelling is a strategic tool. Stories are compelling, they move you to action and enrich your experience.
Human beings love stories.
So, when I came within earshot of one on a recent vacation, it got me thinking about how impactful stories are in our daily lives and our businesses.
Reading is critical to your success and development as a human being and in your business. To put it simply: leaders are readers.
Learning doesn’t stop when you get that diploma or settle into a job. Your development matters, and that’s why I’m a huge advocate for self-education and ongoing learning.
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