Try is a weak word. When it becomes a part of your vocabulary, what you’re actually doing is telling yourself that you’re not committed, serious, or interested in following through.
When you’re serious about whatever it is you’re doing, you stop implying that you will ‘try’ and, instead, simply do. You commit to getting it done. You commit to showing up. You’re all in!
When I coach business clients and meet participants at my workshops, regardless of ages, titles, and experience — the biggest excuse that keeps popping up over and over:
“It’s hard for me to _____________.”
Have you ever heard yourself say something along these lines about your lifestyle or business? Fill in the blank. Just add your own, personal “thing” that you find hard to do. What’s your biggest excuse?
If you own a business, you should be able to generate income on demand. Real business ownership means you have built something that you have control over and can influence to generate income.
I recently realized that marketing is like exercising. It’s so easy for people to give up on marketing, just like they have given up on exercise. They don’t know where to start, and when they don’t see instant results (cue the scale) they give up.
Sally Hogshead wrote the book Fascinate, and I’ve heard her say many times, “Different is better than better.”
Is different better? In a noisy space, and a competitive market, how you are different speaks volumes over how you are better.
Different gets noticed. Better is often debatable and is usually opinion based.
Different cannot be disputed.
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