Have you ever wondered why some people seem to effortlessly build their business through a non-stop source of referrals while you’re left wondering why no one is referring their clients, friends and colleagues to you?
In the last few years, it seems that almost everyone has decided that they have what it takes to be a business coach. Marketers have made business owners feel flawed if they aren’t part of a coaching program or a mastermind, as though investing in these things is trendy and hip rather than an initiative that should be geared towards results.
I’d like to rant about all of the things that buyers should beware of, but instead, I’m going to offer you some suggestions on how to pick the best business coach for you.
If you listen to the advice which says “Do what you love and the money will follow” you’re in for a rude awakening. Just because you love something does not make it a financially viable business model, in fact, it can be exceedingly risky to buy into this nonsense.
She commented on my sponsored ad and said, “I really dislike the ads where people say they are paying for you to see this.”
For a moment I thought she was talking about my ad, or that Facebook had rolled out yet another change to how they showed sponsored posts. I could almost envision a line that said “I paid for you to see this,” in place of the word “sponsored” in an effort to increase their transparency to their users. Of course, that’s not what they did, and it’s not what she meant either.