About a year ago, I decided that I wanted to have my content dripped on social media around the clock so I could always have a presence. For some reason, I thought that more volume would equal more traffic to my website. More traffic would mean a bigger list and more opportunities to serve and sell stuff.

I signed up for MeetEdgar and my team created an entire library of content that could be shared for me. They worked on building this content for weeks, and every week when I’d write a new blog, we’d slice and dice that piece of content into as many tweets and formats as we could for social sharing.