Events as an Effective Marketing Tool
28 Sep

Events as an Effective Marketing Tool

By Lisa In Blog, Business, Entrepreneur, Marketing, Mindset, Networking /   No Comments

Events can be an extremely effective marketing tool for building your business.

Attending events and hosting events might be something that you should consider if you want to grow your network and build your credibility. Events are more than just people sitting in a room, listening to speaker after speaker talking to you, instead of with you. When you leverage what an event has to offer, you can leave with more than just a notebook full of words.

Let’s break down why people make the investment to attend events, and why people choose to spend the time and money hosting them.

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Selling Isn't A Dirty Word
21 Sep

Selling Isn’t A Dirty Word

By Lisa In Blog, Business, Client Experience, Retail, Sales /   2 Comments

Business happens when someone pays you for a product or service. Therefore, someone has to be the buyer and someone needs to be the seller for the transaction to occur.

So, then why do many business owners who want to increase the size of their business and make more money, have so much judgement and discomfort when it comes to selling?

If selling makes you uncomfortable chances are, you’ve got to work on your mindset around money.

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Unconventional Marketing Opportunities
14 Sep

Unconventional Marketing Opportunities

By Lisa In Blog, Business, Entrepreneur, Marketing, Networking /   No Comments

Entrepreneurs are aways looking for good marketing ideas that can help them build their business, but what about the unconventional marketing opportunities you might be missing?

Let’s state the obvious for a moment and say that every  business owner is looking for more customers. In order for you to attract more customers you must do things to make people aware of your business. You also have to keep doing things so you remain visible in the market place if you want to continue to grow and scale your business.

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Skills You Need To Make The Sale
07 Sep

Skills You Need To Make The Sale

By Lisa In Blog, Business, Client Experience, Entrepreneur, Sales /  1 No Comments

You do not have to be born with natural charisma, charm, and persuasion to be an excellent salesperson.

There are tactics you can utilize and follow to ensure that your customer experience is so good, your customers will likely continue to do business with you for a long time to come.

Attracting long-term loyal customers is harder, and more valuable than attracting one-off customers.

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