Many of us have fears that we come up against in our business and our lives. Have you ever found yourself behaving like Fraidy Cat in your business?
When it comes to planning, there are three things that are critical for your success. One for me is more important than all the rest and I am guessing you might not know what that is.
The first two are no brainers.
You need to know where you are at, and where you want to go.
This is a particularly tough topic for women – how do you get clarity in your business and your life. Women seem to find it difficult to figure out what we want in life, and then muster up the courage to do it.
I wish it was as simple as telling you to follow a straight line and it will lead you right where you want to go. But I can’t.
The truth is, it is hard to get clarity.
According to the White House Office of Consumer Affairs, it is 6-7 times more costly to attract a new customer than it is to retain an existing customer. Considering the fact that 80% of your company’s future revenue will come from 20% of your current customers (Gartner Group), customer retention is something you’ll want to be paying attention to when planning for 2016.
When it comes to planning out the year to come, we often focus on how we can drive new prospects into the marketing funnel. New leads, new customers, onboarding, etc. become the cornerstone of our strategy and sometimes, we forget to nurture our existing customers and build in strategies to retain them.
Building on my previous post, Four Business-Planning Strategies for 2016, here are three ways in which you can build customer retention into your 2016 strategy.
What do Joe jobs have to do with your business success? It’s all about willingness.
My husband and I are building a house and we’ve reached the point of priming and painting the interior – something I am very good at after many home renovations. My husband said, “You don’t need to help, it’s OK – it’s a messy, dirty job and we’ve got guys to do it. You can help if you want, but you don’t have to.”
I chose to help because, as we all know, many hands make for light work.
Planning is a huge part of being a successful entrepreneur and these four business-planning strategies will help guide your success.
Don’t mistake having a plan as an inability to be responsive and reactive. Strong business planning does not prevent you from growing your business, or changing and pivoting, as needed in order to be responsive.
I am passionate about helping people get results in their business and I love to use social media to interact with people and Facebook Live lets me do that in real-time. It’s raw, it’s real, and you can’t fake what you know when you’re live.
It’s also easy to get fired up on Facebook Live, maybe too fired up – but sometimes you need a hard-hitting message to get people to take action. That said, there is also a case for kindness as a business strategy.
Some situations call for more kindness and compassion than others and it’s important to try and recognize and respond to those situations.
I want you to know that everything in your life is because of you.
The good, the bad, and the ugly in your life and business – everything is because of you.
If you don’t believe that, you are going to continue to live a lousy life, plain and simple. If you do believe that, you can change your life and your business in one step.