Social media is not the perfect solution for every business. In fact, social media can be a time waster and can be counter-productive for your business when you don’t have the right goals in place.
I am not talking about goals as it relates to likes, followers and sales. I am talking about a strategic approach to help you meet your business objectives.
When we look at the type of content we share on social media, strong visuals can make a huge difference to overall performance. Humans process visuals 60,000 times faster than text (MIS Research Center, University of Minnesota). Presentations with visual aids were found to be 43% more persuasive than those without – that certainly translates into social media as well.
While some social networks rely more heavily on photos (like Facebook, Instagram, and Pinterest), most of the other platforms utilize photos in some way. Understanding how to maximize the space is crucial to getting the best results from each platform.
E-mail marketing can be a tricky landscape to navigate. With the rules ever-changing and technology evolving, it can be difficult to stay on top of what works.
In a previous blog I focused on the changes I had made to my newsletter to test delivery rate, open rate and click through rate. Our pared down template – no images and just one link – continues to perform well.
Though what I shared in that blog has helped, there is one more critical thing that I forgot when it comes to improving email open rates.
If you’re on my newsletter list, you may have noticed that the format has changed this week. The change is a big one — we have stripped away the images, dropped down to fewer links and pared down the text to be as plain as possible, without going to a completely “plain text only” email.
Why?
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