There are certain people you look at and you immediately know they have a little something going on. You know who I’m talking about, the ones you just can’t help but notice because they light up a room, know just the right way to answer a question, float effortlessly through life…it’s almost as if, they sparkle.
They are special.
And then there’s you and me.
Most people love the idea of creating a community of raving fans around their business but few understand how to go about it in a way that creates impact. Facebook groups can be a fantastic community-building tool when you know how to use them and how to leverage them.
Social media is a tool. It is a tool to help you build relationships and connect with others online. It’s open twenty-four hours a day and, if you own a smartphone, you may find you are highly connected which makes you a prime candidate for social media burnout.
You may be finding that you are too connected and without even realizing it, social media may be consuming your life.
You wake up in the morning, grab your phone, scroll through Facebook, check Twitter, back to Facebook, read notifications, click on a post that captures your attention, check Instagram, LinkedIn, back to Facebook and suddenly you realize you’ve just lost an hour of your day.
Years ago I heard a story that has been forever imprinted in my mind.
It was a story about a girl who invited her boyfriend over for a roast beef dinner. She agonized over this dinner, fussing over every detail to ensure it was perfect. Roast beef, gravy, mashed potatoes, a nice bottle of Cabernet, table set, and fresh flowers. Everything was perfect for a romantic evening.
After dinner, they were sitting on the couch and her boyfriend told her how amazing dinner was. He loved everything about dinner but he had one question for her.
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