It feels hard to portray yourself as a confident person when you don’t feel confident. This is especially true when you start a business and you really want to attract customers.
When you don’t feel super confident, because you don’t have a lot of experience, it can become a barrier to getting started. Your lack of confidence becomes a self-fulfilling prophecy. You don’t feel confident because you don’t have experience so you avoid situations because you are afraid that people will sense your lack of confidence. Ultimately, you are afraid that if you try you might fail, and the only thing worse than failure is failing in front of someone you want to impress.