Visibility of your Facebook posts has dropped drastically over the last few months but that doesn’t mean that you should abandon ship.
I know that the idea of paying for exposure on social isn’t a popular one. But, done right, you can see some truly spectacular results in a short period of time and with only a small amount of money.
Are you ready to learn more? Check out this week’s Shop Talk video to get started!
How many social scams have you seen floating around the various social networks?
You know what I’m talking about…
The posts asking you to click on a video with a really catchy, risqué, or intriguing bit of text, shared by a friend or colleague.
The friend request from someone you thought you were already friends with.
The tags in posts of you or your business page that have absolutely nothing to do with you or your business.
The private messages from strangers telling you how beautiful your face is, and how they just happened across your profile.
The “lucky winner” message informing you you’ve won the Facebook lottery and, if you just send in a few hundred dollars to cover transfer and handling fees, you’ll be rich…
It’s a never-ending cycle it seems. Wherever there is a chance to manipulate and take advantage, there will be someone not only willing, but very determined to do so.
These scams are nothing new. They began with door-to-door con artists and letter via snail mail and have evolved over time as our means of communication have changed. From fake charity solicitation calls to pleas of help from Nigerian Princes, fraud has always been around.
In fact, cons like this have been traced back as far as the 1500’s with what was called the “Spanish Prisoner” scam!
And, while you may think it doesn’t really matter, falling victim to one of these scams can have a negative impact on your business. <—Click to Tweet
Take your Facebook account for example. One of the most widespread Facebook scams is to gain access to your account and post something as you to get your friends to click or share it; or, to even post as you on the timelines of all your friends and get their friends to take an action.
If this happens it can have a massive impact on your credibility. It is really important that you stay up-to-date on things like this and understand how to spot scams and cons on social in order to protect your reputation online.
I’ve done several posts on things like this over the last few years. You can take a look at some of them in the links below (note – some of these are a few years old and, while screenshots or “how-to’s” may be a bit outdated, the strategy and messages are still the same):
How to Stop Facebook Impostors
What To Do When Someone Is Impersonating You On Twitter
Facebook Privacy, Be Responsible
Is Your Home Address Private or Public?
One of my favourite tools to combat spam and scams on Facebook is blocking. I don’t use it often, but it definitely comes in handy. I shot this video last year to show you exactly how to block someone (there’s also a handy graphic below to show you exactly where to click).
Once you’ve watched, tell me in the comments – What scam do you see on social that drives you absolutely nuts?
Does closing the sale make you sweat?
Most people in business are uncomfortable when it comes to asking for money and they don’t even realize that they are basically turning away customers who are ready to buy.
So, here’s my question – Are you seeding insecurity in your customers and telling them not to buy from you?
By not asking for the sale because it makes you uncomfortable, you make the customer doubt you.
Remember – Building Rapport is the Key to more sales
We talked about this in an earlier video (click here to watch) and it’s something we go into great detail on in The Sales Pilot. Basically, the lesson is:
Selling isn’t about you, it’s about THEM. <— Click to Tweet
When you focus on understanding your customer and their needs, you will gather the information you need to show them “What’s In It for Them”.
By doing this and tying your product or service to their needs, closing the sale becomes super easy!
This Shop Talk Video will help you learn how to make closing the sale all about your customer and not about you. Check it out then share with me in the comments: “What closing line works best for you?”
How do you price your products and services?
Are you asking for what you’re REALLY worth?
If thinking about increasing your prices causes some fear and anxiety, you should know that’s perfectly normal. In fact, in the CASH Model I talk about the fact that “Self-Confidence” always comes after “Courage”. It takes that bit of courage to raise your fees so that you can build confidence in your own value.
When you are pricing your products and services the first thing you have to think about is the value. Ask yourself:
“What is the tangible value I am creating for someone else? What is this product or service worth to them?”
If 15 minutes of time with you helps someone to overcome a major obstacle in their personal or business life – what is the value of that?
One of the easiest ways to figure out this value is to ASK. In programs like The Sales Pilot, I am constantly asking things like: “Did you make a sale this week?”, “Have you acquired a new customer?”, “Did this module help you close new or repeat business?”.
This week’s Shop Talk Video is all about How to Set Prices so You Get What You’re REALLY Worth. Have a look and then tell me: How have you gotten out of your own head and demonstrated the courage to charge what you’re worth?
Why Free is Too Expensive 08 Jan , 2020
How To Use YouTube Live Events 18 Nov , 2014
Shop Talk – Get Your Gravatar On! 27 Aug , 2012
