25 Jun

How to Increase Sales with Your Existing Clients

By Lisa In Uncategorised /   4 Comments

Lisa-Larter-Increase-Sales-with-Existing-Clients

Did you know that it takes a lot more money, effort and time to get a new customer than it does to keep an existing customer?

It’s true!

I bet if you look at how you spend your time in your business you’ll find that 80% of your time is spent on getting just 20% of your sales when, in fact, it should be the opposite. You should be generating 80% of your sales with 20% of your efforts.

How?

By nurturing your relationships with your existing customers.

Serving your current customers really well will make it easier for them to continue doing business with you. This is such an important part of your business that we actually cover it in both The Sales Pilot AND The Content Pilot.

Your customer base matters. Don’t make the mistake of thinking that once they’ve bought, they are no longer important and shift your focus to finding new customers. <—Click to Tweet

Check out this week’s Shop Talk Video for more some ideas on how to nurture those relationships and increase your profits.

 

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18 Jun

Building Rapport is the Key to More Sales

By Lisa In Uncategorised /   3 Comments

lisa-larter-key-more-sales

Selling more products and services is easy…

IF you know HOW to sell.

I’ve never met a business owner that said to me, “Lisa, I wish business would slow down. I’m just selling way too much.”

It’s always, “Lisa, how do I sell more? What am I missing?”

Do you have great content, an amazing product, a solid marketing plan, and a superstar strategy but you still aren’t increasing sales?

You’re probably like most entrepreneurs. You know your business, you know your product, BUT nobody ever taught you how to sell.

This Shop Talk series is all about helping you learn what you need to know so you can close more business and make more money. <—Click to Tweet

And in this first video, you’ll learn about something we spend a lot of time focusing on in The Sales Pilot. It’s one of the most important keys to more sales…Building Rapport.

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10 Jun

3 Simple Steps to a Bigger Audience

By Lisa In Articles, Ask Lisa, Blog, Business, Content, Featured, Featured, Marketing, Shop Talk, Training, Video /   4 Comments

lisa-larter-get-bigger-audience

The key to turning connections into leads and leads into customers is a simple 3-part system. <—Click to Tweet This

Creating great content is just the beginning of this system. It’s easy enough to create content once you have a plan but how is anyone going to know how to find it?!

By using online tools like Social Networks and Email marketing, you create awareness, repeat visibility and engagement. Letting your existing audience know when you’ve added something new drives traffic to your site and, if you’re using what you learned in The Content Pilot to create stellar content, they will be sharing and forwarding what you send them which will bring in new people to your list.

Want to know how often to share? Check out part four of the Shop Talk Content Series below to find out and learn how to “design” your own success:

Want to learn more about creating a freebie that will grow your list and increase your sales? The Content Pilot is open now!

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When Is "Free" Good?
04 Jun

When Is “Free” Good?

By Lisa In Articles, Ask Lisa, Blog, Business, Shop Talk, Social Media, Video /   4 Comments

You may have already read my classic post about Why Free is Too Expensive, BUT, did you know there are times when free is GOOD?

The most important “free” content is your opt-in freebie. This is the item you give away for free to anyone who provides their email address and signs up for your list. So, while it may be free – you both get something back from the free offer. They get great free content that helps then in some way, and you get to add them to your email list. But it can’t be just any free content…

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