Did you know that it takes a lot more money, effort and time to get a new customer than it does to keep an existing customer?
I bet if you look at how you spend your time in your business you’ll find that 80% of your time is spent on getting just 20% of your sales when, in fact, it should be the opposite. You should be generating 80% of your sales with 20% of your efforts.
By nurturing your relationships with your existing customers.
Serving your current customers really well will make it easier for them to continue doing business with you. This is such an important part of your business that we actually cover it in both The Sales Pilot AND The Content Pilot.
Check out this week’s Shop Talk Video for more some ideas on how to nurture those relationships and increase your profits.